April 14, 2022 — WINTER PARK, FL — The Costa Offshore World Championship Presented by Continental will be the subject of a three-part TV series documenting the most globally diverse sport-fishing tournament in the world.
Mixing high-level competition with reality TV, the docu-series will showcase the tournament’s four days of fishing action in Quepos, Costa Rica, and present a 360-degree view of this global spectacle: the 90-plus qualifying events, target species, judges, fans and roughly 40 competing teams with anglers from 20 countries including the U.S., Brazil, Bermuda, Mexico, Croatia, Canada, Panama, Kenya and the Seychelles.
“For more than two decades, the Offshore World Championship has represented the ultimate achievement in big-game fishing. This new series will bring the global story of this tournament to life,” says Dan Jacobs, the event’s longtime tournament director.
The televised Offshore World Championship will reach an international audience of more than 3 million with primary and secondary airings on Discovery, Outdoor America, Bally Sports Sun and Outdoor America’s digital streaming and video-on-demand platforms. It will air in the third and fourth quarters of 2022.
The series is the latest project from the producers of SFTV, the award-winning fishing-travel-adventure series on Discovery that began its 21st season on April 2.
“Developing a national and regional broadcast component for the Offshore World Championship was the right move for the sport and will help grow the audience exponentially,” says John Acosta, Costa Del Mar Vice President of Marketing. “It’s a first-class event and we are proud to have an ownership position that reinforces our brand’s presence in competitive saltwater angling.”
The Costa Offshore World Championship Presented by Continental is one of several international fishing tournaments produced by Bonnier, the outdoor adventure company with a portfolio that also includes Salt Water Sportsman, Sport Fishing, Marlin, Boating, Yachting and SFTV.
For more information on the Costa Offshore World Championship Presented by Continental, visit offshoreworldchampionship.com, and follow @offshoreworldchampionship on Facebook and Instagram. Click here for the TV series’ full creative brief.
March 1, 2022 — MAITLAND, FL — Bonnier Corp. has hired outdoor enthusiast and digital-content strategist Nate Matthews as editor-in-chief of Salt Water Sportsman, the nation’s leading authority on saltwater fishing. He will join the team on March 1.
Matthews returns to Bonnier Corp. after more than a year of service as Vice President of Commerce at Recurrent Ventures, a division of North Equity, which acquired the titles Field & Stream and Outdoor Life, among others, from Bonnier in fall 2020. Prior to his transfer to Recurrent, Matthews served in a variety of roles at Bonnier Corp. over a span of 15 years, culminating in his appointment to digital director for Bonnier Corp.’s outdoor group. In that position, he provided pivotal leadership in the development of content initiatives that included print, web, social, video and e-commerce.
“In hiring Nate Matthews as our next editor-in-chief, we are redefining the position as much as we are hiring a person,” said David Ritchie, Bonnier Corp. CEO. “The role of editor has grown exponentially in the past 10 years to include brand stewardship across an ever-growing and ever-changing base of distribution channels and technology platforms. During his previous time with Bonnier, Nate distinguished himself as someone who converts intuition and data into actionable editorial insights. In this new role, he will work to introduce fresh ideas into the print product, while also expanding Salt Water Sportsman’s reach into new areas of opportunity.”
Matthews will succeed Glenn Law, who departs Bonnier to pursue other professional interests.
“The opportunity to expand the relevance of Salt Water Sportsman is truly a career-defining role,” Matthews said. “As a lifelong angler who lives on Long Island, I have a deep appreciation and respect for the many industry legends who have led this iconic brand since its inception in 1939. I look forward to building on that legacy for years to come.”
About Bonnier Corp. Bonnier Corp. is an outdoor-adventures company that offers the nation’s most robust portfolio of experiential events and iconic media brands in the marine category. Along with Salt Water Sportsman, Bonnier Corp. also publishes Yachting, Boating, Marlin, Sport Fishing, Cruising World and Sailing World, reaches 6 million households annually through its award-winning SFTV television programming, and hosts world-class fishing tournaments and educational events in the US, Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.
“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.
Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.
Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.
“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.
About Bonnier Corp.
Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
January 24, 2022 – MAITLAND, FL – Andrew Parkinson has been named editor-in-chief of Cruising World. A lifelong sailor based in Ft. Lauderdale, Parkinson comes to Bonnier with more than 22 years of experience in publishing, marketing, multimedia, and public relations.
Parkinson most recently served as editor-in-chief at Passagemaker, where he led a full-scale redesign of the print product while directing best-in group measurables across the brand’s digital, social and events platforms (Trawler Fest), including the conceptualization and launch of the brand’s first podcast, “Trawler Talk,” which surpassed 50,000 downloads in its first year. Before joining Passagemaker, Andrew held managing and executive editor roles at Southern Boating and Yachts International, and has a solid understanding of both the power and sail sides of the marketplace.
Parkinson has plans for a 360-degree content plan that evolves the brand in its current channels and expands into new ones to grow the audience base and optimize revenue opportunities.
“Andrew’s reputation as an editor, creative and mariner precedes him, and he’s a perfect fit for our company culture,” says Shawn Bean, Bonnier’s executive vice president of creative. “We don’t just expect great things from him – we know they’re coming.”
August 18, 2021 — WINTER PARK, FL — Bonnier Corp. has sold its Seramount division to EAB, a leading provider of education research, technology, and marketing and enrollment solutions. Seramount is one of the largest and most comprehensive providers of diversity, equity, and inclusion (DE&I) services today, partnering with more than 450 of the world’s biggest and most well-known corporate brands, including half of the Fortune 100. Subha V. Barry will continue to lead the Seramount team as its president.
“Seramount is one of the most successful organic transformations in American publishing. Bonnier Corp. has pivoted Working Mother magazine into what it is today: the nation’s leading DE&I platform guiding corporate America along the path towards equality,” said Bonnier Corp. Executive Chairman Dr. Jens Mueffelmann. “EAB is a highly respected and mission-driven organization where Seramount will thrive further.”
“I look forward to working with Seramount’s leadership to make schools, colleges, and workplaces more inclusive,” said EAB Chief Executive Officer David Felsenthal. “EAB and Seramount both have long histories of sharing insights and solutions that spur action and change. Our combined experience, deep relationships with corporate and education leaders, and complementary expertise and connections will expand our ability to work with our partners to drive societal change.”
EAB has more than 40 years of history in best practice research, including a growing library of research on educational equity and several initiatives that advance DE&I in education and beyond. The company’s Moon Shot for Equity, for example, brings regional cohorts of two-and-four-year schools together to achieve the shared goal of eliminating equity gaps in higher education graduation rates by 2030.
Seramount is a strategic professional services firm dedicated to advancing diversity, equity, and inclusion in the workplace. Over four decades, partnering with some of the most iconic companies in the world, we have built a deep data-driven understanding of the employee experience which lays the groundwork for everything we do. Our comprehensive DE&I toolkit includes actionable research and insights, membership, strategic guidance and consulting, and inspiring events, meeting each client’s needs no matter where they are on their journey and guiding them along an ever-changing landscape. Seramount has empowered over 450 organizations to realize the benefits of diversity, equity, and inclusion. Learn more at seramount.com.
Bonnier Corp. taps Industry Veteran Sarah Renz to lead National Sailing Series as Event Director for Sailing World/Cruising World
Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Renz will oversee the execution of the Helly Hansen National Offshore One Design (NOOD) Regatta Series and develop new opportunities in the sailing category.
“We are very excited to have Sarah joining us at Bonnier Events,” Moore said. “Our sailing portfolio is one of the strongest in the industry, and Sarah will bring a wealth of knowledge, relationships and new ideas to help us build upon our existing strengths. Her experience in business development and sailing events will open new doors and create new opportunities for Bonnier Corp.”
Renz spent the past seven years working as VP of the Berteau Group, a a full-service marketing collective, she founded. In her new role with Bonnier Events, Renz will focus on strategy and activation.
“Sailing World and Cruising World are the pinnacle of content and expertise in the U.S. sailing market,” Renz said. “With the new executive team and Board leadership at Bonnier, and the growing interest in boating across the country, my intent to leverage growth in a sport that I’m passionate will help expand opportunities for our youth who can design incredible paths for the sport into the future.”
The regatta series, known as the Helly Hansen NOODs, is America’s largest and longest running national regatta series. It is truly a one-of-a-kind series, known for its phenomenal racing platform for pros and amateur, at the most highly acclaimed clubs and sailing destinations in the U.S.
“The Helly Hansen NOOD Regatta Chicago, hosted by Chicago Yacht Club, June 11 to 13, 2021 will be a welcome return to racing for many freshwater sailors. We look forward to welcoming our sailors again withthe on-site support of our partners at Helly Hansen North Sails, Mount Gay Rum, Team One Newport, Sunsail and Torqeedo.”
Visit www.sailingworld.com/helly-hansen-nood-regattas to learn more about NOOD regattas and register.
About Bonnier Corp.
Bonnier Corp. is an American multichannel media, events and professional services company. Iconic, enthusiast brands include Yachting, Flying, Sailing World and Salt Water Sportsman. Bonnier Corp. also operates Bonnier Events, a full-service promotion and live-experiences group, and Seramount, a champion of diversity, equity and inclusion that drives culture change. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
David Ritchie Named CEO of Bonnier Corp.
July 16, 2020 (New York, NY)—David Ritchie has been named CEO of Bonnier Corp., it was announced today by Jens Mueffelmann, Executive Chairman of Bonnier Corp. His appointment is effective August 1. Ritchie is succeeding Eric Zinczenko, who will be departing the company.
“David’s track record and deep understanding of all facets of the company as former COO and CCO make him the right choice to lead Bonnier Corp. into the future,” Mueffelmann said. “What impressed me working with David in the past couple of months was his true passion for our brands, paired with a strong business acumen and a structured and hands-on approach to execution. These qualities will be critical to us in this pivotal time as we conclude efforts on mergers and acquisitions opportunities for our media properties, transform and restructure operations, and execute a clear go-forward plan for our nonmedia activities. On behalf of the Board of Directors, I wish Eric the very best and thank him for his 14 years of service at Bonnier.
“I discovered a love for journalism at a very young age and had the incredible fortune to build a career at a great media company, one with top brands and passionate audiences,” Ritchie said. “I’m honored to be named CEO of Bonnier Corp., given the many talented colleagues I’ve worked alongside all these years. While times are certainly challenging, I’m confident that together we can lead this company to greatness.”
Ritchie previously served as Bonnier Corp.’s Chief Operations Officer, overseeing most of the company’s support functions, including web development, ad operations, data science and analytics, consumer research, IT, and facilities. Prior to that, he served as Chief Content Officer, charged with driving alignment within the company’s editorial and digital-technology teams. Earlier in his career, he served in a variety of director-level leadership positions, and as an editor-in-chief within the company’s fishing portfolio. Ritchie also spent six years as marketing director for Hatteras Yachts.
He is a graduate of Troy University with a B.S. in journalism and advertising. Outside the office, he enjoys spending quality time on the water with his wife, Therese, and their children, family and friends.
About Bonnier Corp.
Bonnier Corp. is the largest enthusiast media publishing group in America, with more than 20 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s iconic brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Sailing World, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
Stefanie McNamara, [email protected], 516-729-9401