March 1, 2022 — MAITLAND, FL — Bonnier Corp. has hired outdoor enthusiast and digital-content strategist Nate Matthews as editor-in-chief of Salt Water Sportsman, the nation’s leading authority on saltwater fishing. He will join the team on March 1.
Matthews returns to Bonnier Corp. after more than a year of service as Vice President of Commerce at Recurrent Ventures, a division of North Equity, which acquired the titles Field & Stream and Outdoor Life, among others, from Bonnier in fall 2020. Prior to his transfer to Recurrent, Matthews served in a variety of roles at Bonnier Corp. over a span of 15 years, culminating in his appointment to digital director for Bonnier Corp.’s outdoor group. In that position, he provided pivotal leadership in the development of content initiatives that included print, web, social, video and e-commerce.
“In hiring Nate Matthews as our next editor-in-chief, we are redefining the position as much as we are hiring a person,” said David Ritchie, Bonnier Corp. CEO. “The role of editor has grown exponentially in the past 10 years to include brand stewardship across an ever-growing and ever-changing base of distribution channels and technology platforms. During his previous time with Bonnier, Nate distinguished himself as someone who converts intuition and data into actionable editorial insights. In this new role, he will work to introduce fresh ideas into the print product, while also expanding Salt Water Sportsman’s reach into new areas of opportunity.”
Matthews will succeed Glenn Law, who departs Bonnier to pursue other professional interests.
“The opportunity to expand the relevance of Salt Water Sportsman is truly a career-defining role,” Matthews said. “As a lifelong angler who lives on Long Island, I have a deep appreciation and respect for the many industry legends who have led this iconic brand since its inception in 1939. I look forward to building on that legacy for years to come.”
About Bonnier Corp. Bonnier Corp. is an outdoor-adventures company that offers the nation’s most robust portfolio of experiential events and iconic media brands in the marine category. Along with Salt Water Sportsman, Bonnier Corp. also publishes Yachting, Boating, Marlin, Sport Fishing, Cruising World and Sailing World, reaches 6 million households annually through its award-winning SFTV television programming, and hosts world-class fishing tournaments and educational events in the US, Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
July 1, 2021 (Winter Park, FL)—Adding to the Bonnier Fish Group’s growing list of special issues that includes the Fishing Boat Buyer’s Guide and Marine Electronics & Technology, Sport Fishing has published the Skinny Water 60, a deep dive into our favorite things in the world of shallow water fishing.
Shallow water content is among the most popular topics on Sport Fishing’s website, which draws approximately 300,000 readers every month. Based on readership and engagement data, the editorial and sales teams developed the special issue to target this fast-growing category, which was driven in large part by the influx of new boaters and anglers in 2020.
The 100-page issue features 60 unique entries that range from small (artificial lures that work anywhere) to medium (the best 8-weight fly rods) to large (the top five bonefishing destinations on earth), curated by a team of contributors that includes guides, captains, fishing lodge owners, photographers, outdoor journalists, influencers, and the editors of Sport Fishing and Salt Water Sportsman. Creative director Dave Weaver built the design around high-impact photography, illustrations, and custom hand-painted fonts, creating a look that is totally unique in the Bonnier print portfolio.
The issue is complimented by a new content hub – https://www.sportfishingmag.com/inshore-fishing/ – which is a collection of Sport Fishing’s most popular shallow water content, as well as deeper, expanded versions of stories that appear in the Skinny Water 60.
“The dynamic, surprising look and tone of the Skinny Water 60 reflects the fun we had producing it,” says Shawn Bean, executive vice president of creative. “The response from readers and clients has been very encouraging, and we hope to expand this issue and initiative in 2022.”