July 1, 2021 (Winter Park, FL)—Adding to the Bonnier Fish Group’s growing list of special issues that includes the Fishing Boat Buyer’s Guide and Marine Electronics & Technology, Sport Fishing has published the Skinny Water 60, a deep dive into our favorite things in the world of shallow water fishing.

Shallow water content is among the most popular topics on Sport Fishing’s website, which draws approximately 300,000 readers every month. Based on readership and engagement data, the editorial and sales teams developed the special issue to target this fast-growing category, which was driven in large part by the influx of new boaters and anglers in 2020.

The 100-page issue features 60 unique entries that range from small (artificial lures that work anywhere) to medium (the best 8-weight fly rods) to large (the top five bonefishing destinations on earth), curated by a team of contributors that includes guides, captains, fishing lodge owners, photographers, outdoor journalists, influencers, and the editors of Sport Fishing and Salt Water Sportsman. Creative director Dave Weaver built the design around high-impact photography, illustrations, and custom hand-painted fonts, creating a look that is totally unique in the Bonnier print portfolio.

The issue is complimented by a new content hub –  https://www.sportfishingmag.com/inshore-fishing/ – which is a collection of Sport Fishing’s most popular shallow water content, as well as deeper, expanded versions of stories that appear in the Skinny Water 60.

“The dynamic, surprising look and tone of the Skinny Water 60 reflects the fun we had producing it,” says Shawn Bean, executive vice president of creative. “The response from readers and clients has been very encouraging, and we hope to expand this issue and initiative in 2022.”