Bonnier LLC

April 26, 2022 – WINTER PARK, FL – Bonnier LLC, a media company respected for its iconic publications in the marine category, has restructured its business across all operations to prioritize experiential events as its growth engine for the future. The Florida-based company is harnessing the power of media as a means to accelerate consumer interactions across a wide spectrum of outdoor activities. With its new mission to fuel the passion of outdoor enthusiasts, Bonnier is reshaping itself to become the nation’s leading outdoor adventure company.

“We see ourselves almost back in startup mode,” said Dr. Jens Mueffelmann, Executive Chairman. “We’re taking on the mindset of a new company with a new mission and branding, a new leadership team and investors, a new structure and way of working, and a new future. We are now fully focused on growth. Game time!”

In adopting its new We Are Outdoor Adventure branding, Bonnier is doubling down on its core mission: to fuel passion for fishing, boating, sailing, motorsports, hunting and travel. This mission is also reflected in the company’s new corporate website,, launched this month, which showcases Bonnier’s integrated brands and category dominance.

“What we needed as a company was a strategy for harnessing our individual efforts into something powerful, something meaningful,” said David Ritchie, CEO. “As we work to align our teams on the mission, we find that we are unlocking significant new opportunities. We see ourselves now on a path to double our revenues within five years.”

Bonnier spent nearly 18 months working with investment bank Oaklins DeSilva+Phillips to divest off-mission brands in categories as diverse as cooking, science and corporate diversity in four transactions, thereby shaping a group with pure focus on outdoor adventure. The new structure also incorporates a legal entity change, in which management has taken equity positions in the business. Bonnier AB, based in Stockholm, Sweden, remains the company’s majority shareholder.

A new five-executive leadership team was put into place, which includes Glenn Sandridge and Jonathan Moore in positions responsible for revenue growth across all properties, as well as Shawn Bean as head of creative, David Butler as lead for all digital initiatives, and Tara Bisciello to oversee financial services.

In making the appointments, Ritchie redefined each member’s traditional line of responsibility. “Where previously senior managers held a specific role for a specific department, in the new organization, executive leaders hold functional responsibility across the entire organization,” Ritchie said. “Our head of creative, as an example, doesn’t just oversee our editorial and design teams, but he also has free purview to help shape our company culture, ideate new event concepts, pitch custom-content packages to clients, and more. His role is not limited by an org chart; it is limited only by his creativity in how he can impact the business.”

Bonnier also transformed its way of working by migrating its workforce to a fully integrated virtual model. Where previously the company had office locations in New York, California, Indiana, Rhode Island and Wisconsin, today a startup-like warehouse in Florida and workshops across the nation serve for brainstorming and team collaboration.

About Bonnier

Bonnier is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media brands in the marine category, and an extensive series of nationwide motorsports and hunting events. Publisher of Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World, Bonnier produces award-winning SFTV television programming, and hosts world-class fishing tournaments, sailing regattas and educational events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.

Offshore World Championship Presented by Continental

April 14, 2022 — WINTER PARK, FL — The Costa Offshore World Championship Presented by Continental will be the subject of a three-part TV series documenting the most globally diverse sport-fishing tournament in the world.
Mixing high-level competition with reality TV, the docu-series will showcase the tournament’s four days of fishing action in Quepos, Costa Rica, and present a 360-degree view of this global spectacle: the 90-plus qualifying events, target species, judges, fans and roughly 40 competing teams with anglers from 20 countries including the U.S., Brazil, Bermuda, Mexico, Croatia, Canada, Panama, Kenya and the Seychelles.
“For more than two decades, the Offshore World Championship has represented the ultimate achievement in big-game fishing. This new series will bring the global story of this tournament to life,” says Dan Jacobs, the event’s longtime tournament director.
The televised Offshore World Championship will reach an international audience of more than 3 million with primary and secondary airings on Discovery, Outdoor America, Bally Sports Sun and Outdoor America’s digital streaming and video-on-demand platforms. It will air in the third and fourth quarters of 2022.
The series is the latest project from the producers of SFTV, the award-winning fishing-travel-adventure series on Discovery that began its 21st season on April 2.
“Developing a national and regional broadcast component for the Offshore World Championship was the right move for the sport and will help grow the audience exponentially,” says John Acosta, Costa Del Mar Vice President of Marketing. “It’s a first-class event and we are proud to have an ownership position that reinforces our brand’s presence in competitive saltwater angling.”
The Costa Offshore World Championship Presented by Continental is one of several international fishing tournaments produced by Bonnier, the outdoor adventure company with a portfolio that also includes Salt Water Sportsman, Sport Fishing, Marlin, Boating, Yachting and SFTV.
For more information on the Costa Offshore World Championship Presented by Continental, visit, and follow @offshoreworldchampionship on Facebook and InstagramClick here for the TV series’ full creative brief.

A photo of a man in a pair of sunglasses and a cap holds up a saltwater fish.

March 1, 2022 — MAITLAND, FL — Bonnier Corp. has hired outdoor enthusiast and digital-content strategist Nate Matthews as editor-in-chief of Salt Water Sportsman, the nation’s leading authority on saltwater fishing. He will join the team on March 1.

Matthews returns to Bonnier Corp. after more than a year of service as Vice President of Commerce at Recurrent Ventures, a division of North Equity, which acquired the titles Field & Stream and Outdoor Life, among others, from Bonnier in fall 2020. Prior to his transfer to Recurrent, Matthews served in a variety of roles at Bonnier Corp. over a span of 15 years, culminating in his appointment to digital director for Bonnier Corp.’s outdoor group. In that position, he provided pivotal leadership in the development of content initiatives that included print, web, social, video and e-commerce. 

“In hiring Nate Matthews as our next editor-in-chief, we are redefining the position as much as we are hiring a person,” said David Ritchie, Bonnier Corp. CEO. “The role of editor has grown exponentially in the past 10 years to include brand stewardship across an ever-growing and ever-changing base of distribution channels and technology platforms. During his previous time with Bonnier, Nate distinguished himself as someone who converts intuition and data into actionable editorial insights. In this new role, he will work to introduce fresh ideas into the print product, while also expanding Salt Water Sportsman’s reach into new areas of opportunity.”

Matthews will succeed Glenn Law, who departs Bonnier to pursue other professional interests. 

“The opportunity to expand the relevance of Salt Water Sportsman is truly a career-defining role,” Matthews said. “As a lifelong angler who lives on Long Island, I have a deep appreciation and respect for the many industry legends who have led this iconic brand since its inception in 1939. I look forward to building on that legacy for years to come.” 

About Bonnier Corp. Bonnier Corp. is an outdoor-adventures company that offers the nation’s most robust portfolio of experiential events and iconic media brands in the marine category. Along with Salt Water Sportsman, Bonnier Corp. also publishes Yachting, Boating, Marlin, Sport Fishing, Cruising World and Sailing World, reaches 6 million households annually through its award-winning SFTV television programming, and hosts world-class fishing tournaments and educational events in the US, Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.

February 1, 2022 — Newport, RI — With the 2022 racing season now underway, Bonnier Events continues to build on the rich tradition of the iconic brand of Sailing World magazine and its long-running racing series by introducing the rebranded Helly Hansen Sailing World Regatta Series.

Featuring both a new name and event branding, the Helly Hansen Sailing World Regatta Series will kick off its 33rd season in St. Petersburg in February. Formerly called, the National Offshore One-Design Regatta, the format was an immediate success with its unique concept of racing level in larger production boats, its unrivaled post-racing social experiences and its professional race management. The Sailing World Regatta Series grew nationally and remains the most popular weekend racing series in the United States. 
The Helly Hansen Sailing World Regatta Series today encompasses more than larger one-design raceboats. Embracing popular fleets at each location, the regatta series now features many different boat types: dinghies, multihulls, and keelboats that race under established handicap systems.

This year’s series will travel to St. Petersburg, Fla., San Diego; Annapolis, Md., Chicago, and Marblehead, Mass., thanks to the premier host yacht clubs located in these renowned sailing venues.
The Helly Hansen Sailing World series will continue the traditions that have made it a sailor-favorite series like its post-racing parties and social events at each yacht club, and awarding one top-finishing team at each regatta a chance to compete in the overall season championship, held in the British Virgin Islands in October.
“The Helly Hansen Sailing World Regatta Series has grown exponentially since its inception and now reaches a very broad audience. It only made sense to evolve with the all-inclusive nature of our events,” said Sarah Renz, Director for Sailing Events, Bonnier Corp. “The sport has evolved dramatically since Sailing World started this series more than 30 years ago, and our goal is to reflect the evolution in our name and branding. It remains a national series, but there’s now much more than just offshore one-designs. With the support of our longtime partner, Helly Hansen, we can’t wait to get the 2022 season underway.”
In 2022, the regatta series will feature races for cruising sailors, long-distance sailors, one-design fleets, handicap keelboat classes, dinghies and even remote-control sailboat racing. Competitors can expect the ever-popular social events with new and exciting additions to the nightly parties.

More information, including registration and race updates for the series can be found