Marlin: We Are Big Game
  • David Ritchie takes the helm as Group CEO
  • Expansion in Media, Tournaments, Expeditions and Advocacy
  • Natasha Lloyd named VP Sales; Dave Morel joins as Sales Director;
  • Capt. Jen Copeland named Marlin Expeditions Director
  • becomes digital hub for all activities

For Immediate Release
For inquiries, contact
[email protected]

February 14, 2024 – WINTER PARK, FL – Bonnier LLC, publisher of Marlin magazine, has announced organizational changes and investments that will significantly expand Marlin’s global footprint within the big-game fishing community.

Leading this expansion is David Ritchie, The Marlin Group CEO and former Marlin editor-in-chief.

“David Ritchie is the ideal person to lead The Marlin Group,” said Jens Mueffelmann, Executive Chairman of Bonnier LLC. “He has been connected to Marlin for more than 35 years—as its editor-in-chief, as a client, and in a variety of C-suite positions, helping to foster its success. He has fished our tournaments, has attended our expeditions and knows our clients. I have utmost confidence in his stewardship of the group.”

“To say that Marlin is close to my heart does not adequately capture the affection that I have for this brand,” Ritchie said. “To once again apply full focus to building on the Marlin Group’s already dominant position in the marketplace is incredibly gratifying and energizing. I am really proud of the team we’ve assembled, and have high confidence in our growth plans.”

Anchoring that team is Natasha Lloyd, recently appointed as Vice President, Sales.

“In her role as Publisher, Natasha has been the champion for Marlin for 27 years,” said Ritchie. “No one has their finger on the pulse of the offshore fishing industry like she does, and I’m thrilled Natasha will continue to drive expansion across all Marlin Group activities in her new role.”

Ritchie also recruited industry veteran Dave Morel to join The Marlin Group as Sales Director. Morel brings with him decades of experience as a sales executive within the marine category, having held leadership positions at boat dealerships, ad agencies, boat and engine manufacturers and several leading marine publications.

“Dave Morel joining the team is a huge development,” said Ritchie. “He is a pro, is well-respected by everyone in the industry, and was able to hit the ground running on Day One. I cannot imagine anyone better suited to help drive Marlin’s growth plans.”

Collectively, The Marlin Group—incorporating print and digital media, international fishing tournaments and global expeditions—reaches a half million boat owners, anglers, captains and mates annually. has been relaunched to showcase all group initiatives under one umbrella. On this new site, users will find robust coverage of the big-game fishing boats, gear and destinations, along with updates on key issues impacting offshore fishing and the marine industry. The site will also serve as the key hub for Marlin Tournaments and Expeditions, where participants can register for upcoming events or gain access to live coverage of events in progress.

In 2024, The Marlin Group has aggressive growth plans across four core areas of focus:

Marlin Media
Marlin magazine, the big-game fishing authority for more than 40 years, will benefit in 2024 from enhancements in editorial, design and production values, ensuring that each issue is truly collectible. Digitally, focus will be applied to grow both digital audience and digital products. Sam White, an industry veteran with extensive experience in both media and tournaments, will continue to support growth initiatives as Editor-in-Chief.

Marlin Tournaments
The Marlin Group operates the Offshore World Championship in Costa Rica, the Bermuda Triple Crown, the Scrub Island Billfish Series in the British Virgin Islands, and the Los Cabos Billfish Tournament in Cabo San Lucas, Mexico. In 2024, Tournament Director Jennifer Dudas will focus on introducing further enhancements to these prestigious events while also expanding the group’s footprint in international tournaments.

Marlin Expeditions
The Marlin Group regularly hosts anglers on Marlin Expeditions across the globe, with stops in Costa Rica, Guatemala, Panama, Australia and other billfishing hotspots. In 2024, additional expeditions for both individual anglers and corporate partners will be added, providing increased access to the world’s best fishing grounds, set against a backdrop of skill development. Leading this expansion is Capt. Jen Copeland, recently appointed Director, Marlin Expeditions. Copeland is uniquely qualified for this position, given her two decades of experience as a professional sportfishing captain as well as previously serving as senior editor of Marlin magazine and lead instructor for Marlin Expeditions.

Marlin Advocacy
Marlin has a long history of advocacy for the conservation of billfish and other pelagic species. This year, The Marlin Group will become even more active in the campaign to conserve the fishery and industry, with innovative marketing programs that align corporate support with worthy educational, research and advocacy causes. Franki Krock, Marketing Director, will play a key role in developing these advocacy programs and partnerships.

About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network. The group publishes Marlin magazine, the industry’s No. 1 source since 1981, and operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of Bonnier LLC, an outdoor-adventure company that fuels passion for fishing, motorsports and hunting.

Learn more at and

For Immediate Release
For inquiries, contact
[email protected]

October 24, 2023 – WINTER PARK, FL – Bonnier USA has sold its marine media division to Craig Fuller’s Flying Media Group. The transaction was announced today at the Fort Lauderdale Boat Show.

Bonnier’s media division publishes the nation’s leading portfolio of iconic marine brands with Yachting, Boating, Sailing World, Cruising World, and Salt Water Sportsman, produces the award-winning SFTV television series, and hosts the Sailing World Regatta Series.

“The sale of our marine media division marks our fifth transaction in shaping a group with full focus on experiential outdoor adventure,” said Jens Mueffelmann, Executive Chairman of Bonnier LLC. “Craig Fuller has vigorously transformed aviation media. He is the perfect new owner of our marine media division.” 

Bonnier remains the owner and operator of Marlin magazine and its series of big-game fishing tournaments in Costa Rica, Bermuda, the Virgin Islands and Mexico, while also leading curated fishing expeditions to Australia, Panama and other top offshore fishing destinations. In its Motorsports & Outdoor division, Bonnier operates an extensive series of nationwide motorsports shows and hunting expos.

“Our mission of fueling the passion of outdoor enthusiasts is playing out well,” said David Ritchie, CEO of Bonnier LLC. “Bonnier’s revenues have grown by more than 50 percent in the last two years, and I am energized to double down further on offshore fishing, motorsports, and hunting.” 

About Bonnier
Bonnier is an outdoor adventure company that fuels passion for offshore fishing, motorsports and hunting. Bonnier operates the world’s premier offshore fishing magazine, Marlin, and its series of big-game fishing tournaments and expeditions across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. In its Motorsports & Outdoor division, Bonnier operates a series of nationwide motorsports and hunting events, including the Super Sands Sports Show, Off-Road Expo and Open Season Sportsman’s Expo. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.

Team the Daddy Rabbit celebrating at the 2023 Los Cabos Billfish Tournament

October 19, 2023 – WINTER PARK, FL – The 25th-anniversary running of the Los Cabos Billfish Tournament showcased a historic striped marlin bite. Over three exhilarating days, the tournament record for billfish releases was shattered as 42 teams released a staggering total of 583 striped marlin, seven blue marlin, and three sailfish. This number nearly quadrupled the previous tournament release record of 150 in 2018.

The record-setting performance came as developing Hurricane Norma took aim at the Los Cabos region, despite permitting challenges that threatened to disrupt the scheduled kickoff of the tournament. However, thanks to an upwelling of local support in the weeks prior to kickoff, and to the resilience of the Los Cabos fishing teams, the tournament went off without a hitch and delivered an epic bite that served as a strong reminder of why the Los Cabos region remains one of the world’s premier billfish destinations.

The team fishing aboard The Daddy Rabbit, a 58-foot Viking from the Channel Islands, California, emerged victorious as the 2023 Los Cabos Billfish Tournament champions. Under the skilled leadership of owner-angler Dennis Hood and Capt. Angel Agundez Sandez, the formidable team—consisting of Adrian Covarrubias, Guillermo Gonzalez, Ezequiel Orias, and Ramon Sandez Agundez—exhibited exceptional angling prowess by releasing a remarkable total of 140 striped marlin. Their outstanding performance not only secured them the champion’s trophy and the top captain trophy, but it also earned them a substantial prize of $86,550. Additionally, their triumph came with the honor of an invitation to compete in the 2024 Offshore World Championship.

Second place went to the team fishing on Let’s Go, who released an impressive total of 130 striped marlin aboard their 42-foot Freeman. Colin Sutton, Patrick Morey, TJ Jaworsky, Troy Mathers, Capt. Alan Araiza Flores, and Capt. Alan Eduardo Araiza Castro worked the electric bite on their center-console in a steady rotation—hookup, leader, release, and the next angler is already hooked up ready for the next leader touch. Let’s Go took home the second-place trophy and a combined check for $74,430.

Home-ported in Cabo San Lucas, the team on Meshuga Fish secured third-place honors fishing aboard their 68-foot Viking. Led by Capt. Jeffrey Stolarz, the team of Steve Hilton, Scott Ward, Scott Curtis, CP Drewett, Ryan VanderKooy, Lawrence Joseph Aliseo III, and Hunter Barrett released 110 striped marlin and one blue marlin to take home the third-place trophy and a combined check for $57,120.

Gamefish kept the IGY marina weigh station busy with Bill Collector, Feeling Azul, The Magnetic, Cloud 9, Game On, Riverbottom Nightmare Band, Sauced Bosses, and Overtime all collecting payouts in the tuna, dolphin, and wahoo categories.

However, with no qualifying blue or black marlin weighed, six jackpot categories of the $754,945 purse went unclaimed and teams were refunded accordingly. Total payout this year was $290,550 for billfish-release and gamefish categories. Teams also raised more than $4,000 for the Solmar Foundation, a nonprofit organization that lends a helping hand to the members of the local Mexican community who need it most.

The awards dinner took place at the Playa Grande Resort’s beachfront terrace, where participants were treated to a full mariachi band and a four-course filet mignon and lobster dinner.

The 2023 edition of the Los Cabos Billfish Tournament, owned by Los Cabos Tourism and operated by the publisher of Marlin magazine since its inception 25 years ago, proved to be a test of wills, but it was also a celebration of the enduring spirit of competitive sport fishing. The teams who competed this year kept pace with a hookup frequency previously unheard of, keeping the radio committee vigilant and the final results in question until each and every billfish release was verified by an exhausted video-review team.

This year’s running also represented a refresh of sorts, with tournament director Jen Dudas taking the reins and receiving strong local support from Charo Bulnes of Solmar Hotels and Resorts, tournament facilitator Clicerio Mercado, the Los Cabos Hotel Association, Los Cabos Tourism, and Darren Carey of IGY Marina.

With a renewal of the long-term agreement between Marlin and Los Cabos Tourism in place and permits already secured, planning is well underway for next year’s running of the Los Cabos Billfish Tournament, scheduled for October 8-12, 2024. Be a part of what is sure to be the biggest fleet and payout to date by registering early at

About Bonnier

Bonnier is an outdoor adventure company that fuels passion for offshore fishing, motorsports and hunting. Bonnier operates the world’s premier offshore fishing magazine, Marlin, and its series of big-game fishing tournaments and expeditions across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. In its Motorsports & Outdoor division, Bonnier operates a series of nationwide motorsports and hunting events, including the Sands Sports Super Show, Off-Road Expo and Open Season Sportsman’s Expo. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.

Team Wolverine standing at an awards ceremony holding their prized check, trophies and other awards.

Hamilton, Bermuda—July 18, 2023—The team fishing aboard Wolverine, led by Capt. Rocky Hardison and based in Morehead City, North Carolina, landed in first place during the 2023 Bermuda Big Game Classic. Anglers Gary Fletcher, Wes Nardoni, and Worth Farrington released six blue marlin and one white marlin during the three days of fishing to earn a cash purse of $105,525 and an invitation to compete in the 2024 Costa Offshore World Championship.

When asked how owner and angler Gary Fletcher got into big-game fishing, he reminisced about reading an article in Marlin Magazine in 1999, which enticed him and his son to book their first marlin fishing trip. Fast-forward 24 years later, after Fletcher built a custom boat and has fished all over the world; he and his team are proudly accepting first place in the second leg of the prestigious Bermuda Triple Crown.

Day One saw a total of 30 blues and eight whites for the 40-boat fleet. But the highlight of Day One was when the local Bermudian team UnWined weighed a 510-pound blue marlin on the Island Construction crane and IWS ScaleMaster. Capt. Chris Osborne radioed in angler Joseph Vieira’s hook-up at 12:07 p.m., and the team persisted for more than five hours to boat the fish at 5:36 in the afternoon. The anticipation at Barr’s Park was evident when the scale tipped past the 500-pound mark and landed on 510 pounds, prompting the entire UnWined team to jump and backflip into the water. Their blue marlin ended up earning them the daily blue marlin jackpot of $33,300.

On the second day of fishing, the teams released a total of 27 blues and seven whites. No blues were brought to scales on Day Two, which doubled the stakes on Day Three’s daily blue marlin jackpot by rolling over the unclaimed $33,000. 

The third day of fishing produced 26 blue marlin and nine white marlin. All marlin were released except one, which turned out to be the most lucrative fish in the tournament’s history. Amigo’s Capt. Brad Schoenfeld called in a boated blue at 2:28 p.m. by angler David Denbow. The team from Port O’Conner, Texas—Wyatt Denbow, Kyle Drushel, Chad Starr, Jeff Welch, and Chris Williams—was rightfully ecstatic when their blue marlin weighed in at 573 pounds. Ultimately, this earned them three of the optional jackpot levels: Day Three Daily Blue Marlin, which had doubled from Day Two, the Largest Blue Marlin Level One jackpot, and the Largest Blue Marlin Level Two jackpot. Combined, Team Amigo won $310,800, the largest amount the Bermuda Big Game Classic has ever awarded for a single fish. 

The Bermuda Big Game Classic is the second leg of the Bermuda Triple Crown Billfish Championship. Currently, Plane Simple is in first place with 6,600 points, with Builder’s Choice in second with 6,000 points and Wolverine moving into third with 4,700 points. The third and final leg of the Triple Crown series is the 2023 Seahorse Anglers Club Billfish Tournament, which takes place July 20-24.