Bonnier Unveils Elevated Live Experiences Across Flagship Outdoor Shows
For Immediate Release
For inquiries, contact [email protected]
- Off-Road Expo partners with TERRA Crew for “Built to Destroy” experience
- General Tire returns as presenting sponsor for the Off-Road Expo
- Hammerking Productions brings King of The Hammers energy to the Proving Grounds at Sand Sports Super Show
Costa Mesa, Calif. (July 2, 2025) – Bonnier LLC, producer of premier national hunting and motorsports consumer events, is announcing new partnerships aimed at elevating two of its flagship fall shows. Leading the way is a high-impact collaboration with TERRA Crew—the gatekeepers of the off-road underground—to deliver daily “Built To Destroy Live” performances at Off-Road Expo, the nation’s top off-road truck event, taking place October 4-5 at the OC Fair & Event Center.
“Strengthening our partnership with TERRA Crew is a game-changer for Off-Road Expo,” said Tracy Feinsilver, Senior Vice President of Bonnier’s Motorsports & Outdoor Group. “Their energy, authenticity and unmatched connection with the off-road community will bring ORE back to its roots.”
Also returning in 2025, long-time partner General Tire has renewed its role as presenting sponsor of Off-Road Expo—strengthening a trusted alliance between one of the industry’s top tire manufacturers and the premier destination for off-road enthusiasts.
“We at General Tire are proud to return as the longtime presenting sponsor of the Off-Road Expo,” said Adam Keiser, Sr. Communications & Content Specialist, Continental Tire the Americas, LLC. “This event has always been a premier destination for off-road enthusiasts, and we’re especially excited about its move to Orange County this year. The new location opens the door to a fresh audience, and we look forward to connecting with both longtime fans and first-time attendees who share our passion for the off-road lifestyle.”
The Off-Road Expo presented by General Tire is the definitive annual gathering for off-road fans and industry leaders—featuring the biggest names in trucks, SUVs, UTVs, and high-performance gear. Now in its 25th year, Off-Road Expo continues to be a must-attend event for brands, builders, and enthusiasts alike. The 2025 edition, set for October 4-5 at the OC Fair & Event Center, promises to deliver the largest and most exciting show yet.
Also announced this week, Hammerking Productions—creators of the world-famous King of The Hammers and the Ultra4 Racing Series—will once again bring their adrenaline-fueled energy to the DRT Motorsports Sand Sports Super Show, returning September 19-21, 2025, in Costa Mesa, California.
Hammerking will produce an all-new Proving Grounds experience, delivering high-octane action as pro drivers put purpose-built race machines through their paces in front of a live audience. From raw horsepower to unmatched technical skill, the Proving Grounds promises edge-of-your-seat excitement for off-road fans of all stripes.
Whether you’re a seasoned desert racing devotee or a first-time showgoer, the 2025 Sand Sports Super Show is the place to see the latest in sand cars, UTVs, parts, accessories, gear, and innovation. The event attracts top-tier brands, influencers, and industry insiders, with exclusive product launches, live demos, show-only specials, celebrity meet-and-greets, and giveaways throughout the weekend.
Sponsorship and exhibitor opportunities are still available for both events. To learn more, contact the Bonnier sales team at [email protected].
For more information or to register as an exhibitor for the Off-Road Expo presented by General Tire, visit offroadexpo.com.
For details on the DRT Motorsports Sand Sports Super Show, visit sandsportssupershow.com.
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About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor Group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; Hawaii Marlin Tournament Series; the Bermuda Triple Crown; and the Marlin Global Challenge, making it the worldwide leader for international billfishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
Learn more at bonniercorp.com.
- Published in Events
Bonnier’s Motorsports & Outdoor Group Announces Bold Expansion Plans for 2025
For Immediate Release
For inquiries, contact [email protected]
- Off-Road Expo shifts into high gear with a new home in Orange County
- Bigger, bolder and better—expanding the ultimate off-road truck experience
- Bonnier supercharges growth plans for all event franchises
February 20, 2025 – Bonnier LLC, operator of several national hunting and automotive consumer event properties, is making bold moves to elevate its event franchises in 2025. At the forefront of this transformation is the relocation of the nation’s premier off-road truck showcase, the Off-Road Expo. Moving from its longtime home in Pomona, Calif., the event is launching an exciting new chapter at the Orange County Fair and Event Center in Costa Mesa—promising a larger footprint with exciting new features for off-road enthusiasts.
“We’re not just relocating. We are reigniting ORE as an iconic brand,” said Tracy Feinsilver, the group’s Senior Vice President. “The OC Fairgrounds in Costa Mesa provides the perfect space for growth, enabling us to introduce new features and experiences that weren’t possible in the past. This will give us the chance to showcase what truly sets ORE apart in the truck community. Our goal is to continue evolving, engaging with clients, and offering unparalleled experiences in 2025 and for years to come.”
In its new venue, the ORE will introduce a major expansion in its layout and structure, designed to maximize attendee flow and increase engagement. The newly optimized layout will also accommodate new features and activations, bringing exciting opportunities for both exhibitors and attendees.
“The new venue will open up endless possibilities for growth and innovation, allowing ORE to build on its reputation as a premier event destination,” Feinsilver said. “This is a huge moment for the off-road truck and SUV community, and we’re thrilled to offer this exciting new chapter to our loyal exhibitors and attendees.”
For more information or to sign up as an exhibitor, see offroadexpo.com.
Collectively, Bonnier’s Moto & Outdoor Group reaches more than a million hunting and offroad enthusiasts annually through its on-site events and digital properties. In addition to the venue change for ORE, the group has aggressive growth plans across all of its core franchises:
Open Season Sportsman’s Expo
In 2025, Bonnier’s primary hunting franchise, the Open Season Sportsman’s Expo, will operate its 31st annual event in Columbus, Ohio and 39th annual event in Wisconsin Dells, Wis., as the company evaluates additional locations for expansion in 2026.
Street Machine Nationals
Car show enthusiasts know the Street Machine Nationals franchise as a cornerstone event with a strong legacy dating back to its launch in 1977. In 2025, Bonnier will operate events in Du Quoin, Ill. and St. Paul, Minn. Expansion is the target for this franchise, with more than a dozen locations already under consideration for the new year.
Sand Sports Super Show
Bonnier’s flagship event, the Sand Sports Super Show will once again attract thousands of side-by-side offroad vehicles and enthusiasts to Costa Mesa, Calif., with sights set on making this year’s show the largest ever.
About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series; and the Bermuda Triple Crown. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.
- Published in Events
Bonnier Corp. Hires Olsewski to Fuel Motorsports Media
January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.
“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.
Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.
Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.
“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.
About Bonnier Corp.
Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
- Published in Corporate