January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.
“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.
Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.
Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.
“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.
About Bonnier Corp.
Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
January 24, 2022 – MAITLAND, FL – Andrew Parkinson has been named editor-in-chief of Cruising World. A lifelong sailor based in Ft. Lauderdale, Parkinson comes to Bonnier with more than 22 years of experience in publishing, marketing, multimedia, and public relations.
Parkinson most recently served as editor-in-chief at Passagemaker, where he led a full-scale redesign of the print product while directing best-in group measurables across the brand’s digital, social and events platforms (Trawler Fest), including the conceptualization and launch of the brand’s first podcast, “Trawler Talk,” which surpassed 50,000 downloads in its first year. Before joining Passagemaker, Andrew held managing and executive editor roles at Southern Boating and Yachts International, and has a solid understanding of both the power and sail sides of the marketplace.
Parkinson has plans for a 360-degree content plan that evolves the brand in its current channels and expands into new ones to grow the audience base and optimize revenue opportunities.
“Andrew’s reputation as an editor, creative and mariner precedes him, and he’s a perfect fit for our company culture,” says Shawn Bean, Bonnier’s executive vice president of creative. “We don’t just expect great things from him – we know they’re coming.”
This month, the Bonnier Fish Group launches its first podcast: “Women in Fishing,” hosted by Sport Fishing executive editor Chris Woodward and sponsored by AkzoNobel Yacht Coatings.
“Women in Fishing” will feature conversations with top women anglers, executives and leaders in the fishing industry. A new video podcast will be posted every month on a special content hub devoted to women anglers: sportfishingmag.com/women-fishing. The hub will offer female-focused content about apparel, tackle and gear, women in the sport, how-to topics, fishing travel, seafood recipe and more.
For January’s episode, the featured guests are Stephanie Vatalaro, senior vice president of marketing and communications at the Recreational Boating and Fishing Foundation, and Sarah Harper Burke, senior manager of marketing, Shimano North America Fishing.
Woodward is a lifelong angler who has served as a Sport Fishing editor for more than 17 years. She is currently the brand’s executive editor, as well as Bonnier’s marine electronics editor.
“I’m excited to present a menu of great content — from all of our fishing and boating brands — to entice more women to try the sport of fishing and stick with it,” says Woodward. “This has been a fun team effort as everyone feels passionately about this project. Kudos to [Marlin publisher] Natasha Lloyd for connecting us with our sponsor AkzoNobel, and recognizing an idea whose time has come.”
In April 1982, the inaugural issue of Marlin was published, dedicated to the idea of “establishing in the eyes of the world that billfishing is the greatest sport in the world today.” Four decades later, the “magazine for the billfisherman” is celebrating its 40th anniversary.
Marlin was launched in the spring of 1982 by Bill McLellan and Lee Stevens. The publication aimed to be a prestigious voice within the global offshore fishing community. By any measure, it has achieved that status. Today, Marlin is part of Bonnier Corp’s extensive fishing media and event portfolio which includes Salt Water Sportsman, Sport Fishing, Offshore World, Salt Water Sportsman Seminar Series, Offshore World Championship, Bermuda Triple Crown, Los Cabos Billfish Tournament, and Scrub Island Invitational. Forty years later, Marlin continues to provide the same high-quality content that offshore fishing enthusiasts have come to expect.
While it began as a quarterly, Marlin is now published seven times per year. It also has an educational component, Marlin University, an immersive, on-the-water classroom where world-class anglers teach the most exciting and cutting-edge techniques to catch billfish.
The brand will celebrate its anniversary throughout 2022, including a feature story about the magazine’s history in the February issue.
“I’m proud to continue the legacy of this brand with such a great history as we head into 2022 and beyond,” says editor-in-chief Sam White.
The magazine is not the only notable anniversary that Marlin is commemorating. Publisher Natasha Lloyd recently celebrated her 25th year with the brand.