January 12, 2023 — WINTER PARK, FL — Marlin University, which hosts a series of all-inclusive and fully curated immersive fishing trips around the world, has relaunched as Marlin Expeditions, kicking off a new era of experiences and exploration.
Since 2002, Marlin University has been taking anglers to some of the world’s top billfishing destinations. As the program heads into its 21st season, it’s announcing a new name, a new website, and an ever-expanding list of expeditions for 2023.
“We’re rebranding to showcase this franchise’s primary calling card: adventure,” said Sam White, editor-in-chief of Marlin magazine. “While we will retain the program’s concept of providing professional instruction aboard top boats in the finest destinations, our attendees tell us that what they value most is the opportunity to share adventures with like-minded anglers. Those experiences happen on the high seas and not in a classroom.”
The reboot of Marlin Expeditions is the first of several expansions of the Bonnier Expeditions franchise planned for this year.
“Given Bonnier’s portfolio, and its deep connections with passionate anglers, hunters, boaters, sailors and motorsports enthusiasts, we have come to recognize that there is a significant appetite for highly curated, peer-to-peer skill-development programs,” said David Ritchie, Bonnier CEO. “Our consumers have an insatiable desire to learn and to experience, and to do so within an environment of luxury and full-service. Those have always been Marlin University’s hallmarks, so we’re excited to use that platform as our base of a new suite of Expedition offerings.”
This year’s Marlin Expeditions calendar is filled with both past favorites and new adventures. New for 2023 are Cape Verde, where anglers will be fishing the waters off western Africa during peak Atlantic blue marlin season, and the Dominican Republic, fishing for white marlin out of Cap Cana, one of the top destinations in the Caribbean. Due to popular demand, Marlin Expeditions is offering two trips to Los Sueños Resort and Marina in Costa Rica to chase billfish aboard the famous Maverick “Fly” boats. The program is also returning to Guatemala’s Casa Vieja Lodge, including a Ladies Only trip, and Australia’s Great Barrier Reef to hunt for giant black marlin. More dates and locations will be added throughout 2023.
Marlin Expeditions is part of Bonnier LLC’s outdoor media and events portfolio, which includes Marlin, Salt Water Sportsman, Boating, Yachting, Offshore World Championship, Bermuda Triple Crown, Scrub Island Invitational, Los Cabos Billfish Tournament and SFTV.
For more information about Marlin Expeditions, visit marlinexpeditions.com, and follow @marlinexpeditions on Facebook and Instagram.
Bonnier LLC is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media brands in the marine category and an extensive series of nationwide motorsports and hunting events. Bonnier publishes Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World, and Sailing World; produces award-winning SFTV television programming; and hosts world-class fishing tournaments, sailing regattas, and educational events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia, and the Virgin Islands. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
In April 1982, the inaugural issue of Marlin was published, dedicated to the idea of “establishing in the eyes of the world that billfishing is the greatest sport in the world today.” Four decades later, the “magazine for the billfisherman” is celebrating its 40th anniversary.
Marlin was launched in the spring of 1982 by Bill McLellan and Lee Stevens. The publication aimed to be a prestigious voice within the global offshore fishing community. By any measure, it has achieved that status. Today, Marlin is part of Bonnier Corp’s extensive fishing media and event portfolio which includes Salt Water Sportsman, Sport Fishing, Offshore World, Salt Water Sportsman Seminar Series, Offshore World Championship, Bermuda Triple Crown, Los Cabos Billfish Tournament, and Scrub Island Invitational. Forty years later, Marlin continues to provide the same high-quality content that offshore fishing enthusiasts have come to expect.
While it began as a quarterly, Marlin is now published seven times per year. It also has an educational component, Marlin University, an immersive, on-the-water classroom where world-class anglers teach the most exciting and cutting-edge techniques to catch billfish.
The brand will celebrate its anniversary throughout 2022, including a feature story about the magazine’s history in the February issue.
“I’m proud to continue the legacy of this brand with such a great history as we head into 2022 and beyond,” says editor-in-chief Sam White.
The magazine is not the only notable anniversary that Marlin is commemorating. Publisher Natasha Lloyd recently celebrated her 25th year with the brand.