January 24, 2022 – MAITLAND, FL – Andrew Parkinson has been named editor-in-chief of Cruising World. A lifelong sailor based in Ft. Lauderdale, Parkinson comes to Bonnier with more than 22 years of experience in publishing, marketing, multimedia, and public relations.
Parkinson most recently served as editor-in-chief at Passagemaker, where he led a full-scale redesign of the print product while directing best-in group measurables across the brand’s digital, social and events platforms (Trawler Fest), including the conceptualization and launch of the brand’s first podcast, “Trawler Talk,” which surpassed 50,000 downloads in its first year. Before joining Passagemaker, Andrew held managing and executive editor roles at Southern Boating and Yachts International, and has a solid understanding of both the power and sail sides of the marketplace.
Parkinson has plans for a 360-degree content plan that evolves the brand in its current channels and expands into new ones to grow the audience base and optimize revenue opportunities.
“Andrew’s reputation as an editor, creative and mariner precedes him, and he’s a perfect fit for our company culture,” says Shawn Bean, Bonnier’s executive vice president of creative. “We don’t just expect great things from him – we know they’re coming.”
Bonnier Corp. taps Industry Veteran Sarah Renz to lead National Sailing Series as Event Director for Sailing World/Cruising World
Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Renz will oversee the execution of the Helly Hansen National Offshore One Design (NOOD) Regatta Series and develop new opportunities in the sailing category.
“We are very excited to have Sarah joining us at Bonnier Events,” Moore said. “Our sailing portfolio is one of the strongest in the industry, and Sarah will bring a wealth of knowledge, relationships and new ideas to help us build upon our existing strengths. Her experience in business development and sailing events will open new doors and create new opportunities for Bonnier Corp.”
Renz spent the past seven years working as VP of the Berteau Group, a a full-service marketing collective, she founded. In her new role with Bonnier Events, Renz will focus on strategy and activation.
“Sailing World and Cruising World are the pinnacle of content and expertise in the U.S. sailing market,” Renz said. “With the new executive team and Board leadership at Bonnier, and the growing interest in boating across the country, my intent to leverage growth in a sport that I’m passionate will help expand opportunities for our youth who can design incredible paths for the sport into the future.”
The regatta series, known as the Helly Hansen NOODs, is America’s largest and longest running national regatta series. It is truly a one-of-a-kind series, known for its phenomenal racing platform for pros and amateur, at the most highly acclaimed clubs and sailing destinations in the U.S.
“The Helly Hansen NOOD Regatta Chicago, hosted by Chicago Yacht Club, June 11 to 13, 2021 will be a welcome return to racing for many freshwater sailors. We look forward to welcoming our sailors again withthe on-site support of our partners at Helly Hansen North Sails, Mount Gay Rum, Team One Newport, Sunsail and Torqeedo.”
Visit www.sailingworld.com/helly-hansen-nood-regattas to learn more about NOOD regattas and register.
About Bonnier Corp.
Bonnier Corp. is an American multichannel media, events and professional services company. Iconic, enthusiast brands include Yachting, Flying, Sailing World and Salt Water Sportsman. Bonnier Corp. also operates Bonnier Events, a full-service promotion and live-experiences group, and Seramount, a champion of diversity, equity and inclusion that drives culture change. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.