January 24, 2022 – MAITLAND, FL – Andrew Parkinson has been named editor-in-chief of Cruising World. A lifelong sailor based in Ft. Lauderdale, Parkinson comes to Bonnier with more than 22 years of experience in publishing, marketing, multimedia, and public relations.
Parkinson most recently served as editor-in-chief at Passagemaker, where he led a full-scale redesign of the print product while directing best-in group measurables across the brand’s digital, social and events platforms (Trawler Fest), including the conceptualization and launch of the brand’s first podcast, “Trawler Talk,” which surpassed 50,000 downloads in its first year. Before joining Passagemaker, Andrew held managing and executive editor roles at Southern Boating and Yachts International, and has a solid understanding of both the power and sail sides of the marketplace.
Parkinson has plans for a 360-degree content plan that evolves the brand in its current channels and expands into new ones to grow the audience base and optimize revenue opportunities.
“Andrew’s reputation as an editor, creative and mariner precedes him, and he’s a perfect fit for our company culture,” says Shawn Bean, Bonnier’s executive vice president of creative. “We don’t just expect great things from him – we know they’re coming.”