NEWS

Bonnier Corp. Hires Nate Matthews to Lead Salt Water Sportsman

A photo of a man in a pair of sunglasses and a cap holds up a saltwater fish.

March 1, 2022 — MAITLAND, FL — Bonnier Corp. has hired outdoor enthusiast and digital-content strategist Nate Matthews as editor-in-chief of Salt Water Sportsman, the nation’s leading authority on saltwater fishing. He will join the team on March 1.

Matthews returns to Bonnier Corp. after more than a year of service as Vice President of Commerce at Recurrent Ventures, a division of North Equity, which acquired the titles Field & Stream and Outdoor Life, among others, from Bonnier in fall 2020. Prior to his transfer to Recurrent, Matthews served in a variety of roles at Bonnier Corp. over a span of 15 years, culminating in his appointment to digital director for Bonnier Corp.’s outdoor group. In that position, he provided pivotal leadership in the development of content initiatives that included print, web, social, video and e-commerce. 

“In hiring Nate Matthews as our next editor-in-chief, we are redefining the position as much as we are hiring a person,” said David Ritchie, Bonnier Corp. CEO. “The role of editor has grown exponentially in the past 10 years to include brand stewardship across an ever-growing and ever-changing base of distribution channels and technology platforms. During his previous time with Bonnier, Nate distinguished himself as someone who converts intuition and data into actionable editorial insights. In this new role, he will work to introduce fresh ideas into the print product, while also expanding Salt Water Sportsman’s reach into new areas of opportunity.”

Matthews will succeed Glenn Law, who departs Bonnier to pursue other professional interests. 

“The opportunity to expand the relevance of Salt Water Sportsman is truly a career-defining role,” Matthews said. “As a lifelong angler who lives on Long Island, I have a deep appreciation and respect for the many industry legends who have led this iconic brand since its inception in 1939. I look forward to building on that legacy for years to come.” 

About Bonnier Corp. Bonnier Corp. is an outdoor-adventures company that offers the nation’s most robust portfolio of experiential events and iconic media brands in the marine category. Along with Salt Water Sportsman, Bonnier Corp. also publishes Yachting, Boating, Marlin, Sport Fishing, Cruising World and Sailing World, reaches 6 million households annually through its award-winning SFTV television programming, and hosts world-class fishing tournaments and educational events in the US, Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.

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Bonnier Events Introduces Helly Hansen Sailing World Regatta Series

February 1, 2022 — Newport, RI — With the 2022 racing season now underway, Bonnier Events continues to build on the rich tradition of the iconic brand of Sailing World magazine and its long-running racing series by introducing the rebranded Helly Hansen Sailing World Regatta Series.

Featuring both a new name and event branding, the Helly Hansen Sailing World Regatta Series will kick off its 33rd season in St. Petersburg in February. Formerly called, the National Offshore One-Design Regatta, the format was an immediate success with its unique concept of racing level in larger production boats, its unrivaled post-racing social experiences and its professional race management. The Sailing World Regatta Series grew nationally and remains the most popular weekend racing series in the United States. 
 
The Helly Hansen Sailing World Regatta Series today encompasses more than larger one-design raceboats. Embracing popular fleets at each location, the regatta series now features many different boat types: dinghies, multihulls, and keelboats that race under established handicap systems.

This year’s series will travel to St. Petersburg, Fla., San Diego; Annapolis, Md., Chicago, and Marblehead, Mass., thanks to the premier host yacht clubs located in these renowned sailing venues.
 
The Helly Hansen Sailing World series will continue the traditions that have made it a sailor-favorite series like its post-racing parties and social events at each yacht club, and awarding one top-finishing team at each regatta a chance to compete in the overall season championship, held in the British Virgin Islands in October.
 
“The Helly Hansen Sailing World Regatta Series has grown exponentially since its inception and now reaches a very broad audience. It only made sense to evolve with the all-inclusive nature of our events,” said Sarah Renz, Director for Sailing Events, Bonnier Corp. “The sport has evolved dramatically since Sailing World started this series more than 30 years ago, and our goal is to reflect the evolution in our name and branding. It remains a national series, but there’s now much more than just offshore one-designs. With the support of our longtime partner, Helly Hansen, we can’t wait to get the 2022 season underway.”
 
In 2022, the regatta series will feature races for cruising sailors, long-distance sailors, one-design fleets, handicap keelboat classes, dinghies and even remote-control sailboat racing. Competitors can expect the ever-popular social events with new and exciting additions to the nightly parties.

More information, including registration and race updates for the series can be found
at sailingworld.com/regatta-series/

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Bonnier Corp. Hires Olsewski to Fuel Motorsports Media

Bonnier Corporation

January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.

“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.

Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.

Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.

“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.

About Bonnier Corp.

Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.

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Andrew Parkinson Joins Cruising World as New Editor-In-Chief

Andrew Parkinson at the helm in front of marine electronic displays.

January 24, 2022 – MAITLAND, FL – Andrew Parkinson has been named editor-in-chief of Cruising World. A lifelong sailor based in Ft. Lauderdale, Parkinson comes to Bonnier with more than 22 years of experience in publishing, marketing, multimedia, and public relations. 

Parkinson most recently served as editor-in-chief at Passagemaker, where he led a full-scale redesign of the print product while directing best-in group measurables across the brand’s digital, social and events platforms (Trawler Fest), including the conceptualization and launch of the brand’s first podcast, “Trawler Talk,” which surpassed 50,000 downloads in its first year. Before joining Passagemaker, Andrew held managing and executive editor roles at Southern Boating and Yachts International, and has a solid understanding of both the power and sail sides of the marketplace.

Parkinson has plans for a 360-degree content plan that evolves the brand in its current channels and expands into new ones to grow the audience base and optimize revenue opportunities.

“Andrew’s reputation as an editor, creative and mariner precedes him, and he’s a perfect fit for our company culture,” says Shawn Bean, Bonnier’s executive vice president of creative. “We don’t just expect great things from him – we know they’re coming.”

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