
For Immediate Release
For inquiries, contact [email protected]
- Tracy Feinsilver to head group as new SVP
- Kyle Cunningham named Director of Operations
- Recruiting underway to expand marketing team
January 29, 2025 – Bonnier LLC, operator of several national hunting and automotive consumer event properties, has announced organizational changes and investments that will expand Bonnier’s footprint within the outdoor enthusiast community.
Leading this expansion is Tracy Feinsilver, who has been named as Senior Vice President of Bonnier’s Motorsports & Outdoor Group. Previously, Feinsilver served as the group’s Vice President of Operations. For Feinsilver, the advancement represents a natural progression, given the sustained excellence he has demonstrated for the past six years across a broad spectrum of event management responsibilities.
“When we considered the leadership needs this group had for 2025, we didn’t have to look far,” said David Ritchie, Bonnier CEO. “In fact, we didn’t have to look at all, because the solution was already staring us in the face. Not only was Tracy Feinsilver a proven executor of events, he was universally respected within the team, and by our exhibitors, for his steady hand, thoughtful approach, and solutions-based thinking. Once we began exploring this opportunity with Tracy, it became clear that he was not only the right man for the job, he was the only person fully equipped to execute Bonnier’s vision for growth.”
Feinsilver will lead a proven team of full-time and contract employees, focused on growth and expansion within the group’s current footprint of event properties. Supporting Feinsilver is a strong cast of industry veterans.
The highly successful sales team of Melissa DeMonaco, Joe Sebergandio and Brandon Censky will continue to lead sales activities, while Kyle Cunningham, an automotive industry authority and member of the Bonnier operations team since 2021, has been named Director of Operations. “In his previous role as Special Features Manager, Kyle showed tremendous initiative and ingenuity, and was a gifted, reliable right hand in effectively managing a complex event operation,” Feinsilver said. “ I will rely heavily on him as we continue to introduce new features and activations across our entire portfolio.”
Kristie Leader, a brand activation and event marketing specialist with strong experience with clients including NASCAR and the Super Bowl, has been leading the group’s marketing initiatives since May of 2024. Leader works the dual purpose role of marketing Bonnier’s properties to potential sponsors and exhibitors, while also ensuring strong consumer attendance at every stop throughout the year. Leader is currently recruiting for a full-time marketing coordinator.
Tina Rollins will continue to manage Bonnier’s Exhibitor Services, a role she has excelled at for the past six years. Robert Eldridge will continue to manage Box Office operations. Their commitment and proactive approach ensure that all client needs are met seamlessly, making them vital parts of the team.
“We are fortunate to have an incredibly talented team of specialists who each bring a set of strong, complementary skills to the table,” said Ritchie. “Under Tracy’s steady and thoughtful leadership, they will most certainly thrive.”
About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series; and the Bermuda Triple Crown. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.