Bonnier Corp. Hires Olsewski to Fuel Motorsports Media
January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.
“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.
Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.
Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.
“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.
About Bonnier Corp.
Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
- Published in Corporate
Bonnier Corp. Sells Seramount—the Leading Workplace Diversity, Equity, and Inclusion Firm—to EAB
August 18, 2021 — WINTER PARK, FL — Bonnier Corp. has sold its Seramount division to EAB, a leading provider of education research, technology, and marketing and enrollment solutions. Seramount is one of the largest and most comprehensive providers of diversity, equity, and inclusion (DE&I) services today, partnering with more than 450 of the world’s biggest and most well-known corporate brands, including half of the Fortune 100. Subha V. Barry will continue to lead the Seramount team as its president.
“Seramount is one of the most successful organic transformations in American publishing. Bonnier Corp. has pivoted Working Mother magazine into what it is today: the nation’s leading DE&I platform guiding corporate America along the path towards equality,” said Bonnier Corp. Executive Chairman Dr. Jens Mueffelmann. “EAB is a highly respected and mission-driven organization where Seramount will thrive further.”
“I look forward to working with Seramount’s leadership to make schools, colleges, and workplaces more inclusive,” said EAB Chief Executive Officer David Felsenthal. “EAB and Seramount both have long histories of sharing insights and solutions that spur action and change. Our combined experience, deep relationships with corporate and education leaders, and complementary expertise and connections will expand our ability to work with our partners to drive societal change.”
EAB has more than 40 years of history in best practice research, including a growing library of research on educational equity and several initiatives that advance DE&I in education and beyond. The company’s Moon Shot for Equity, for example, brings regional cohorts of two-and-four-year schools together to achieve the shared goal of eliminating equity gaps in higher education graduation rates by 2030.
About Seramount
Seramount is a strategic professional services firm dedicated to advancing diversity, equity, and inclusion in the workplace. Over four decades, partnering with some of the most iconic companies in the world, we have built a deep data-driven understanding of the employee experience which lays the groundwork for everything we do. Our comprehensive DE&I toolkit includes actionable research and insights, membership, strategic guidance and consulting, and inspiring events, meeting each client’s needs no matter where they are on their journey and guiding them along an ever-changing landscape. Seramount has empowered over 450 organizations to realize the benefits of diversity, equity, and inclusion. Learn more at seramount.com.
- Published in Corporate
World-Renowned Marine Artist Guy Harvey Teams Up with Bonnier Corp. to Produce Guy Harvey’s Underwater World
May 19, 2021 (Winter Park, FL)—Angler, diver, photographer, marine scientist, conservationist and artist Guy Harvey has published his highly anticipated new book, Guy Harvey’s Underwater World, a personal account of his many adventures over the past two decades. The 340-page tome was a partnership between Harvey and Bonnier Corp., which served as the custom publishing house for the book’s production.
In Guy Harvey’s Underwater World, Harvey shares his signature artwork, knock-out photographs, and fascinating stories of his time on and in the waters of the world. From Alaska to Australia to the Galapagos and beyond, Harvey takes us along on the international fishing experiences of a lifetime. The strikingly beautiful, large-format book showcases Guy Harvey’s around-the-world fishing and diving adventures. Drawing from his handwritten journals, deep well of photography and signature artwork, Harvey weaves together fascinating stories, scientific discoveries and insights into the behavior of dozens of gamefish species to give us an up-close picture of his time on and in the water. Chapters highlight expeditions to the Bahamas, Caribbean, Belize, Cuba, the Caymans, Bermuda, the Yucatan and Mexico, Canada, Alaska, Costa Rica, Australia and the Galapagos. The book also reveals that Harvey’s contributions to conservation and scientific research are as recognized as his accomplishments in sport and art. Harvey has lived the life anglers dream of, and this is the book that documents that dream.
Guy Harvey’s Underwater World is published by Stackpole Books, and is available at www.guyharvey.com
- Published in Corporate
Bonnier Corp. taps Industry Veteran Sarah Renz to lead National Sailing Series as Event Director for Sailing World/Cruising World
Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Renz will oversee the execution of the Helly Hansen National Offshore One Design (NOOD) Regatta Series and develop new opportunities in the sailing category.
“We are very excited to have Sarah joining us at Bonnier Events,” Moore said. “Our sailing portfolio is one of the strongest in the industry, and Sarah will bring a wealth of knowledge, relationships and new ideas to help us build upon our existing strengths. Her experience in business development and sailing events will open new doors and create new opportunities for Bonnier Corp.”
Renz spent the past seven years working as VP of the Berteau Group, a a full-service marketing collective, she founded. In her new role with Bonnier Events, Renz will focus on strategy and activation.
“Sailing World and Cruising World are the pinnacle of content and expertise in the U.S. sailing market,” Renz said. “With the new executive team and Board leadership at Bonnier, and the growing interest in boating across the country, my intent to leverage growth in a sport that I’m passionate will help expand opportunities for our youth who can design incredible paths for the sport into the future.”
The regatta series, known as the Helly Hansen NOODs, is America’s largest and longest running national regatta series. It is truly a one-of-a-kind series, known for its phenomenal racing platform for pros and amateur, at the most highly acclaimed clubs and sailing destinations in the U.S.
“The Helly Hansen NOOD Regatta Chicago, hosted by Chicago Yacht Club, June 11 to 13, 2021 will be a welcome return to racing for many freshwater sailors. We look forward to welcoming our sailors again withthe on-site support of our partners at Helly Hansen North Sails, Mount Gay Rum, Team One Newport, Sunsail and Torqeedo.”
Visit www.sailingworld.com/helly-hansen-nood-regattas to learn more about NOOD regattas and register.
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About Bonnier Corp.
Bonnier Corp. is an American multichannel media, events and professional services company. Iconic, enthusiast brands include Yachting, Flying, Sailing World and Salt Water Sportsman. Bonnier Corp. also operates Bonnier Events, a full-service promotion and live-experiences group, and Seramount, a champion of diversity, equity and inclusion that drives culture change. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
- Published in Corporate, Cruising World, Sailing World
Bonnier Launches First-Of-Its-Kind E-Zine for Marine Electronics & Technology
Last week marked the debut of a new product for Bonnier: the Best Marine Electronics & Technology e-zine, an enhanced digital content resource that steers clear of the traditional trappings of digital replica editions. Instead, the quarterly e-zine is a wholly new and original compliment to the brand’s annual print buyer’s guide.
“It’s not print, it’s not digital, and it’s not e-news,” says editorial director Shawn Bean. “Our goal is to create a resource that’s not a replica of a magazine or website. It has to deliver a dynamic and unique content experience right into our audience’s pocket.”
“There are a couple key ingredients,” explains Eric Powell, the project’s art director. “For starters, we want to make it mobile-friendly. E-zines that are simply digital replicas of print are frustrating. The pinching and zooming leaves readers looking for the exit.” For Powell, that meant being mindful of type size, visual restraint, and reduced copy length.
Another key factor is positioning the e-zine as part of the consumer’s educational journey – not the destination. “It’s a chance to introduce new products, first looks, and emerging trends, not be the final word,” says Bean, likening the e-zine content more to time-sensitive breaking news than evergreen information. “We package video, gifs, animations, and high-level overviews together to create an engaging entry point. Should the reader want more depth and detail, we send them to our websites for full coverage.”
The spring “elex-zine” (as Bean refers to it) debuted in mid-March, with the next edition slated for early June. The e-zine is part of Bonnier’s growing marine electronics portfolio which includes the annual buyer’s guide and forthcoming website set to launch in April.
- Published in Marine Electronics
SAVE THE DATE: 28th Annual Greater Springfield Garage Sale & Marketplace, April 17-18
WHAT:
The 28th Annual Greater Springfield Garage Sale & Marketplace is just around the corner, April 17-18, 2021, in Springfield, Missouri. The original Garage Sale, a bargain hunter’s paradise, will be packed with a wide array of booths, offering a vast selection of items. Shoppers won’t want to miss the opportunity to purchase these special Garage Sale items and hunt for a great variety of unique finds all in one place. The Garage Sale is a great place to find antiques and collectibles, jewelry, new and used clothing, arts and crafts, furniture and more.
WHEN:
Saturday, April 17 9:00 a.m. – 6:00 p.m.
Sunday, April 18 10:00 a.m. – 4:00 p.m.
WHERE:
Ozark Empire Fairgrounds | E*Plex
3001 North Grant Ave. | Springfield, MO, 65803
GET A BOOTH:
Booth Space is available at a cost of $100 per 10’ x 10’ space. Corner Spaces: $110 per 10’10’ space. For the first time ever, booth space can be booked online through the all-new Live Floor Plan at GarageSaleandMarketplace.com.
TICKETS:
Save time and money when purchasing tickets in advance online at GarageSaleandMarketplace.com.
Online Ticket Prices (Through April 16, 2021)
1-Day Ticket (ages 12+)- $4
2-Day Ticket (ages 12+)- $6
Ticket Prices Online & At the Door (April 17 & 18, 2021)
1-Day Ticket (ages 12+)- $5
2-Day Ticket (ages 12+)- $7
INFO:
For more information, visit GarageSaleandMarketplace.com
- Published in Events
Wisconsin Open Season Sportsman’s Expo this Weekend in Wisconsin Dells
WISCONSIN DELLS, Wisc. (March 23, 2021) — The Wisconsin Open Season Sportsman’s Expo brings the Outdoor community together this weekend at Kalahari Resorts & Conventions in the Wisconsin Dells, March 26-28.
The Open Season Sportsman’s Expo is the former Outdoor Life/Field Stream Expo in Madison, which due to COVID restrictions in Madison and Dane County had to be moved.
Attendees can expedite show entry, save money and enjoy a contactless transaction by purchasing advance tickets online at openseasonsportsmansexpo.com. Kids, ages 12-under are free and parking is FREE at Kalahari Resorts & Conventions.
The Wisconsin Expo features the latest products, gear and equipment for hunting, fishing and outdoor enthusiasts. Attendees will have the chance to meet industry insiders, attend educational seminars and demonstrations, test out the newest products, shop for show special deals and even bring their deer to have it scored. Attendees can also enter to win door prizes all weekend.
One of the highlights of the Expo will be Travis “T-Bone” Turner of Bone Collector on the Outdoor Channel. Turner will be hosting a Deer Hunting seminar all three days, with an in-depth Q&A session as part of the presentations.
The Outdoor Heritage Education Center (OHEC) will have their ‘Touch of the Wild’ trailers and ‘Mammals of Wisconsin’ touch tables on display. The exhibits include dozens of mounted animals, furs and feathers, from Wisconsin and elsewhere. Attendees can touch a life-size wolf, tiger, bear, coyote, beaver, otter, fish and many other wildlife species.
Byron Ferguson’s always popular Trick Shot Archery Show, will be held once on Friday, twice on Saturday and once on Sunday. Also part of the Seminar Series will be Chef Jean-Paul Bourgeois, with wild game cooking demonstrations.
Jason Clark of Southeastern Reptile Rescue, features an entertaining and educational snake show, while Jason Caldwell from Raptors Up Close will have his birds of prey on display and host seminars each day.
Alan Probst will be chatting about Trapping, while Eddie Salter will be discussing turkeys. Randy Flannery will be speaking about the time honored tradition of tracking and stalking of whitetail deer, while Tom Mesnard, will chat about hunting land management.
On Saturday only, Jared Scheffler will be hosting a seminar on public land whitetail hunting, with Laurie Seale hosting one on CWD facts and current research.
New this year, Open Season Sportsman’s Expo Merchandise is also available for purchase online when buying tickets or on-site at the Expo. All online orders MUST be picked up at the Expo.
For more information, visit openseasonsportsmansexpo.com.
The Wisconsin Open Season Sportsman’s Expo is sponsored by: Budweiser, Wisconsin RV World, Toys for Trucks, Mad City Windows, Bowhunters United, “Try Before You Buy” Shooting Lanes Sponsor and U.S. LawShield, sponsor of the Seminar Series.
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- Published in Events
Doublehanded Racing and Day Two Helly Hansen NOOD Regatta San Diego
San Diego, Calif., March 20, 2021 — The complete Helly Hansen NOOD Regatta San Diego roster took to the waters off San Diego today for a mix of fleet and distance racing, including the inaugural North Sails Doublehanded Distance Race.
A new element to the NOOD Regatta series, the doublehanded race sent nine two-person teams on boats ranging from 28- to 48-feet around a 30-mile long course spanning San Diego Bay and offshore near Point Loma, rounding virtual and navigational marks.
Tim Forderer and his teammate Christopher Dalton, on HolyToledo West, earned the top spot. HolyToledo West was one of four Hobie 33s in the fleet. The Hobie 33s have long been a favorite boat for distance racing, and Forderer has sailed the lightweight, planing sportboat since he stepped on board Hull No. 1—named Holy Toledo—in the 1980s. Forderer now owns HolyToledo West, which is hull No. 3. “It’s super sentimental for me to race this boat,” he says.”
He credits COVID restrictions for elevating his appreciation for the boat, having spent much of last year singlehanding it around the San Diego area. He teamed up with Dalton for today’s distance race and the two had an “absolute blast, even if conditions didn’t quite live up to the boat’s potential.”
Kyle Vanderspek, on the Hobie 33 Aloha, also enjoyed the new doublehanded format. “We had a good start, and the lighter conditions gave us a chance to get in the groove of doublehanded sailing, which we don’t do a lot of here in SoCal,” said Vanderspek, who finished third overall.
“Upwind, we struggled a bit, and we watched HolyToledo West extend their lead on the rest of the Hobies,” Vanderspek said. “Then, they even overtook the Santa Cruz 37, which was great to see. Overall, it was a sunny day, nice and relaxing. What more can you ask for?”
The Ocean Course hosted the Etchells, J/105s, Beneteau 36.7s and 40.7s for three races in four to 10 knots of wind, with the added challenge of an unexpected large ocean swell.
Argyle Campbell and his Rock On team are currently leading the 19-boat Etchells fleet. According to Campbell, racing on the same course with the larger 40-foot boats of the other fleets presents yet another challenge for the smaller Etchells, for better or worse. “You can hear some of the other teams grousing a bit about sailing with the larger boats — and I could even hear it on board our boat a little bit,” Campbell said.
“That is, until the last race when we were in third place, and the first two boats got blanketed by a 40.7. We sailed right by them to win the race, and all the grousing on board our boat just kind of stopped,” he said with a laugh.
A familiar name topping the Beneteau 36.7 scoreboard is local champion Chick Pyle and the Kea crew, which began the regatta with three first places today. Pyle has been racing Beneteau 36.7s for almost 20 years, and he attributes Kea’s success to its longtime, loyal and talented crew, who essentially help “drag him around the course.”He also enjoyed welcoming a new crew on board—former America’s Cup sailor and current San Diego YC Commodore Bill Campbell—who Pyle calls a special guest star tactician.
On the South Bay circle, the J/24s joined the International 14s, Viper 640s and 29ers and F18 catamarans. Longtime catamaran sailor and boat designer Pete Melvin quickly established his lead in the F18s, sailing with his son James.
In the five-strong J/24 fleet, four San Diego teams welcomed first-time NOOD competitor Brian Dolan and his Calamity team from Tucson, Ariz. Dolan currently sits in third place behind leaders Christian Seidel on Cygnet 2, and William Ramacciotti on Greenback Boogie, in first and second place respectively.
The Vipers, International 14s and 29ers have now completed between six to eight races, with Geoff Faudy’s Boomslang, Kris Bundy’s I-14 and Ian Nyenhuis’s 994 continuing to lead their respective fleets.
Racing concludes tomorrow and the overall winner will be selected to represent San Diego at the Helly Hansen NOOD Caribbean Championship.
Accredited media may access rights-free images/videoHERE.
For more information on the NOOD events, visit sailingworld.com/nood-regattas.
For comprehensive results, visityachtscoring.com.
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About the National Offshore One Design Regattas
The National Offshore One-Design (NOOD) Regattas are the largest sailing regatta series in North America. Founded in 1988 by Sailing World, the NOODs, showcasing five or more events every year, have grown to become the largest and most popular sailing regatta series in the United States The NOOD Regattas are recognized as officially sanctioned US SAILING events and sponsored by Helly Hansen, Mount Gay Rum, North Sails, Torqeedo, Sunsail, Regatta Craft Mixers, and Anchor Brewing.
About Sailing World
Sailing World connects the community of racing sailors through words, images and shared experiences. Across its many channels, it explores the sailor’s passion and showcases the lifestyle, destinations and technology. It links knowledge-hungry participants to the sport’s top experts, providing unrivaled instructional content.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system.
Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit http://www.hellyhansen.com.
- Published in Events