Bonnier Events Introduces Helly Hansen Sailing World Regatta Series
February 1, 2022 — Newport, RI — With the 2022 racing season now underway, Bonnier Events continues to build on the rich tradition of the iconic brand of Sailing World magazine and its long-running racing series by introducing the rebranded Helly Hansen Sailing World Regatta Series.
Featuring both a new name and event branding, the Helly Hansen Sailing World Regatta Series will kick off its 33rd season in St. Petersburg in February. Formerly called, the National Offshore One-Design Regatta, the format was an immediate success with its unique concept of racing level in larger production boats, its unrivaled post-racing social experiences and its professional race management. The Sailing World Regatta Series grew nationally and remains the most popular weekend racing series in the United States.
The Helly Hansen Sailing World Regatta Series today encompasses more than larger one-design raceboats. Embracing popular fleets at each location, the regatta series now features many different boat types: dinghies, multihulls, and keelboats that race under established handicap systems.
This year’s series will travel to St. Petersburg, Fla., San Diego; Annapolis, Md., Chicago, and Marblehead, Mass., thanks to the premier host yacht clubs located in these renowned sailing venues.
The Helly Hansen Sailing World series will continue the traditions that have made it a sailor-favorite series like its post-racing parties and social events at each yacht club, and awarding one top-finishing team at each regatta a chance to compete in the overall season championship, held in the British Virgin Islands in October.
“The Helly Hansen Sailing World Regatta Series has grown exponentially since its inception and now reaches a very broad audience. It only made sense to evolve with the all-inclusive nature of our events,” said Sarah Renz, Director for Sailing Events, Bonnier Corp. “The sport has evolved dramatically since Sailing World started this series more than 30 years ago, and our goal is to reflect the evolution in our name and branding. It remains a national series, but there’s now much more than just offshore one-designs. With the support of our longtime partner, Helly Hansen, we can’t wait to get the 2022 season underway.”
In 2022, the regatta series will feature races for cruising sailors, long-distance sailors, one-design fleets, handicap keelboat classes, dinghies and even remote-control sailboat racing. Competitors can expect the ever-popular social events with new and exciting additions to the nightly parties.
More information, including registration and race updates for the series can be found
at sailingworld.com/regatta-series/
- Published in Events
Bonnier Corp. Hires Olsewski to Fuel Motorsports Media
January 25, 2022 — WINTER PARK, FL — Bonnier Corp. has hired Steven Olsewski as the editorial lead for its motorsports brands. Olsewski, who has a long history of content creation within the market, will oversee editorial-content creation as Bonnier expands its offerings within key motorsports segments.
“As an event producer and publisher of world-leading content across an array of markets, we have long believed our authoritative voice in motorsports represents a tremendous opportunity to provide value to our engaged audiences,” said Jonathan Moore, Bonnier’s executive vice president of events.
Olsewski previously served as editor of Power Automedia’s leading brands, Off Road Xtreme and Diesel Army, and more recently was the driving force behind Off-Road Assassin.
Beginning with Off-Road Expo and Sand Sports Super Show, Olsewski will develop the editorial plans for motorsports content, work to develop content partnerships with key stakeholders, build out new editorial offerings, and leverage Bonnier’s market-leading events as year-round content engines.
“I am excited to be joining the Bonnier team and have the opportunity to further develop their motorsports business. Having been a lifetime participant and advocate of these markets, this is a tremendous fit for my experience. Creating the content in support of authoritative brands such as Off-Road Expo and Sand Sports Super Show will generate new value for the passionate enthusiasts, sponsors, and exhibitors who support those events, as well as the industry at large,” Olsewski said.
About Bonnier Corp.
Bonnier Corp. is an American outdoor adventures company with a broad portfolio of experiential events, supported by iconic media brands. Notable brands include Boating, Off-Road Expo, Yachting, Sand Sports Super Show and Salt Water Sportsman, among others. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
- Published in Corporate
Bonnier Corp. Sells Seramount—the Leading Workplace Diversity, Equity, and Inclusion Firm—to EAB
August 18, 2021 — WINTER PARK, FL — Bonnier Corp. has sold its Seramount division to EAB, a leading provider of education research, technology, and marketing and enrollment solutions. Seramount is one of the largest and most comprehensive providers of diversity, equity, and inclusion (DE&I) services today, partnering with more than 450 of the world’s biggest and most well-known corporate brands, including half of the Fortune 100. Subha V. Barry will continue to lead the Seramount team as its president.
“Seramount is one of the most successful organic transformations in American publishing. Bonnier Corp. has pivoted Working Mother magazine into what it is today: the nation’s leading DE&I platform guiding corporate America along the path towards equality,” said Bonnier Corp. Executive Chairman Dr. Jens Mueffelmann. “EAB is a highly respected and mission-driven organization where Seramount will thrive further.”
“I look forward to working with Seramount’s leadership to make schools, colleges, and workplaces more inclusive,” said EAB Chief Executive Officer David Felsenthal. “EAB and Seramount both have long histories of sharing insights and solutions that spur action and change. Our combined experience, deep relationships with corporate and education leaders, and complementary expertise and connections will expand our ability to work with our partners to drive societal change.”
EAB has more than 40 years of history in best practice research, including a growing library of research on educational equity and several initiatives that advance DE&I in education and beyond. The company’s Moon Shot for Equity, for example, brings regional cohorts of two-and-four-year schools together to achieve the shared goal of eliminating equity gaps in higher education graduation rates by 2030.
About Seramount
Seramount is a strategic professional services firm dedicated to advancing diversity, equity, and inclusion in the workplace. Over four decades, partnering with some of the most iconic companies in the world, we have built a deep data-driven understanding of the employee experience which lays the groundwork for everything we do. Our comprehensive DE&I toolkit includes actionable research and insights, membership, strategic guidance and consulting, and inspiring events, meeting each client’s needs no matter where they are on their journey and guiding them along an ever-changing landscape. Seramount has empowered over 450 organizations to realize the benefits of diversity, equity, and inclusion. Learn more at seramount.com.
- Published in Corporate
World-Renowned Marine Artist Guy Harvey Teams Up with Bonnier Corp. to Produce Guy Harvey’s Underwater World
May 19, 2021 (Winter Park, FL)—Angler, diver, photographer, marine scientist, conservationist and artist Guy Harvey has published his highly anticipated new book, Guy Harvey’s Underwater World, a personal account of his many adventures over the past two decades. The 340-page tome was a partnership between Harvey and Bonnier Corp., which served as the custom publishing house for the book’s production.
In Guy Harvey’s Underwater World, Harvey shares his signature artwork, knock-out photographs, and fascinating stories of his time on and in the waters of the world. From Alaska to Australia to the Galapagos and beyond, Harvey takes us along on the international fishing experiences of a lifetime. The strikingly beautiful, large-format book showcases Guy Harvey’s around-the-world fishing and diving adventures. Drawing from his handwritten journals, deep well of photography and signature artwork, Harvey weaves together fascinating stories, scientific discoveries and insights into the behavior of dozens of gamefish species to give us an up-close picture of his time on and in the water. Chapters highlight expeditions to the Bahamas, Caribbean, Belize, Cuba, the Caymans, Bermuda, the Yucatan and Mexico, Canada, Alaska, Costa Rica, Australia and the Galapagos. The book also reveals that Harvey’s contributions to conservation and scientific research are as recognized as his accomplishments in sport and art. Harvey has lived the life anglers dream of, and this is the book that documents that dream.
Guy Harvey’s Underwater World is published by Stackpole Books, and is available at www.guyharvey.com
- Published in Corporate
Bonnier Corp. taps Industry Veteran Sarah Renz to lead National Sailing Series as Event Director for Sailing World/Cruising World
Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Renz will oversee the execution of the Helly Hansen National Offshore One Design (NOOD) Regatta Series and develop new opportunities in the sailing category.
“We are very excited to have Sarah joining us at Bonnier Events,” Moore said. “Our sailing portfolio is one of the strongest in the industry, and Sarah will bring a wealth of knowledge, relationships and new ideas to help us build upon our existing strengths. Her experience in business development and sailing events will open new doors and create new opportunities for Bonnier Corp.”
Renz spent the past seven years working as VP of the Berteau Group, a a full-service marketing collective, she founded. In her new role with Bonnier Events, Renz will focus on strategy and activation.
“Sailing World and Cruising World are the pinnacle of content and expertise in the U.S. sailing market,” Renz said. “With the new executive team and Board leadership at Bonnier, and the growing interest in boating across the country, my intent to leverage growth in a sport that I’m passionate will help expand opportunities for our youth who can design incredible paths for the sport into the future.”
The regatta series, known as the Helly Hansen NOODs, is America’s largest and longest running national regatta series. It is truly a one-of-a-kind series, known for its phenomenal racing platform for pros and amateur, at the most highly acclaimed clubs and sailing destinations in the U.S.
“The Helly Hansen NOOD Regatta Chicago, hosted by Chicago Yacht Club, June 11 to 13, 2021 will be a welcome return to racing for many freshwater sailors. We look forward to welcoming our sailors again withthe on-site support of our partners at Helly Hansen North Sails, Mount Gay Rum, Team One Newport, Sunsail and Torqeedo.”
Visit www.sailingworld.com/helly-hansen-nood-regattas to learn more about NOOD regattas and register.
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About Bonnier Corp.
Bonnier Corp. is an American multichannel media, events and professional services company. Iconic, enthusiast brands include Yachting, Flying, Sailing World and Salt Water Sportsman. Bonnier Corp. also operates Bonnier Events, a full-service promotion and live-experiences group, and Seramount, a champion of diversity, equity and inclusion that drives culture change. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
- Published in Corporate, Cruising World, Sailing World
Bonnier Launches First-Of-Its-Kind E-Zine for Marine Electronics & Technology
Last week marked the debut of a new product for Bonnier: the Best Marine Electronics & Technology e-zine, an enhanced digital content resource that steers clear of the traditional trappings of digital replica editions. Instead, the quarterly e-zine is a wholly new and original compliment to the brand’s annual print buyer’s guide.
“It’s not print, it’s not digital, and it’s not e-news,” says editorial director Shawn Bean. “Our goal is to create a resource that’s not a replica of a magazine or website. It has to deliver a dynamic and unique content experience right into our audience’s pocket.”
“There are a couple key ingredients,” explains Eric Powell, the project’s art director. “For starters, we want to make it mobile-friendly. E-zines that are simply digital replicas of print are frustrating. The pinching and zooming leaves readers looking for the exit.” For Powell, that meant being mindful of type size, visual restraint, and reduced copy length.
Another key factor is positioning the e-zine as part of the consumer’s educational journey – not the destination. “It’s a chance to introduce new products, first looks, and emerging trends, not be the final word,” says Bean, likening the e-zine content more to time-sensitive breaking news than evergreen information. “We package video, gifs, animations, and high-level overviews together to create an engaging entry point. Should the reader want more depth and detail, we send them to our websites for full coverage.”
The spring “elex-zine” (as Bean refers to it) debuted in mid-March, with the next edition slated for early June. The e-zine is part of Bonnier’s growing marine electronics portfolio which includes the annual buyer’s guide and forthcoming website set to launch in April.
- Published in Marine Electronics
SAVE THE DATE: 28th Annual Greater Springfield Garage Sale & Marketplace, April 17-18
WHAT:
The 28th Annual Greater Springfield Garage Sale & Marketplace is just around the corner, April 17-18, 2021, in Springfield, Missouri. The original Garage Sale, a bargain hunter’s paradise, will be packed with a wide array of booths, offering a vast selection of items. Shoppers won’t want to miss the opportunity to purchase these special Garage Sale items and hunt for a great variety of unique finds all in one place. The Garage Sale is a great place to find antiques and collectibles, jewelry, new and used clothing, arts and crafts, furniture and more.
WHEN:
Saturday, April 17 9:00 a.m. – 6:00 p.m.
Sunday, April 18 10:00 a.m. – 4:00 p.m.
WHERE:
Ozark Empire Fairgrounds | E*Plex
3001 North Grant Ave. | Springfield, MO, 65803
GET A BOOTH:
Booth Space is available at a cost of $100 per 10’ x 10’ space. Corner Spaces: $110 per 10’10’ space. For the first time ever, booth space can be booked online through the all-new Live Floor Plan at GarageSaleandMarketplace.com.
TICKETS:
Save time and money when purchasing tickets in advance online at GarageSaleandMarketplace.com.
Online Ticket Prices (Through April 16, 2021)
1-Day Ticket (ages 12+)- $4
2-Day Ticket (ages 12+)- $6
Ticket Prices Online & At the Door (April 17 & 18, 2021)
1-Day Ticket (ages 12+)- $5
2-Day Ticket (ages 12+)- $7
INFO:
For more information, visit GarageSaleandMarketplace.com
- Published in Events
Wisconsin Open Season Sportsman’s Expo this Weekend in Wisconsin Dells
WISCONSIN DELLS, Wisc. (March 23, 2021) — The Wisconsin Open Season Sportsman’s Expo brings the Outdoor community together this weekend at Kalahari Resorts & Conventions in the Wisconsin Dells, March 26-28.
The Open Season Sportsman’s Expo is the former Outdoor Life/Field Stream Expo in Madison, which due to COVID restrictions in Madison and Dane County had to be moved.
Attendees can expedite show entry, save money and enjoy a contactless transaction by purchasing advance tickets online at openseasonsportsmansexpo.com. Kids, ages 12-under are free and parking is FREE at Kalahari Resorts & Conventions.
The Wisconsin Expo features the latest products, gear and equipment for hunting, fishing and outdoor enthusiasts. Attendees will have the chance to meet industry insiders, attend educational seminars and demonstrations, test out the newest products, shop for show special deals and even bring their deer to have it scored. Attendees can also enter to win door prizes all weekend.
One of the highlights of the Expo will be Travis “T-Bone” Turner of Bone Collector on the Outdoor Channel. Turner will be hosting a Deer Hunting seminar all three days, with an in-depth Q&A session as part of the presentations.
The Outdoor Heritage Education Center (OHEC) will have their ‘Touch of the Wild’ trailers and ‘Mammals of Wisconsin’ touch tables on display. The exhibits include dozens of mounted animals, furs and feathers, from Wisconsin and elsewhere. Attendees can touch a life-size wolf, tiger, bear, coyote, beaver, otter, fish and many other wildlife species.
Byron Ferguson’s always popular Trick Shot Archery Show, will be held once on Friday, twice on Saturday and once on Sunday. Also part of the Seminar Series will be Chef Jean-Paul Bourgeois, with wild game cooking demonstrations.
Jason Clark of Southeastern Reptile Rescue, features an entertaining and educational snake show, while Jason Caldwell from Raptors Up Close will have his birds of prey on display and host seminars each day.
Alan Probst will be chatting about Trapping, while Eddie Salter will be discussing turkeys. Randy Flannery will be speaking about the time honored tradition of tracking and stalking of whitetail deer, while Tom Mesnard, will chat about hunting land management.
On Saturday only, Jared Scheffler will be hosting a seminar on public land whitetail hunting, with Laurie Seale hosting one on CWD facts and current research.
New this year, Open Season Sportsman’s Expo Merchandise is also available for purchase online when buying tickets or on-site at the Expo. All online orders MUST be picked up at the Expo.
For more information, visit openseasonsportsmansexpo.com.
The Wisconsin Open Season Sportsman’s Expo is sponsored by: Budweiser, Wisconsin RV World, Toys for Trucks, Mad City Windows, Bowhunters United, “Try Before You Buy” Shooting Lanes Sponsor and U.S. LawShield, sponsor of the Seminar Series.
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- Published in Events