For Immediate Release
For inquiries, contact [email protected]
- Off-Road Expo partners with TERRA Crew for “Built to Destroy” experience
- General Tire returns as presenting sponsor for the Off-Road Expo
- Hammerking Productions brings King of The Hammers energy to the Proving Grounds at Sand Sports Super Show
Costa Mesa, Calif. (July 2, 2025) – Bonnier LLC, producer of premier national hunting and motorsports consumer events, is announcing new partnerships aimed at elevating two of its flagship fall shows. Leading the way is a high-impact collaboration with TERRA Crew—the gatekeepers of the off-road underground—to deliver daily “Built To Destroy Live” performances at Off-Road Expo, the nation’s top off-road truck event, taking place October 4-5 at the OC Fair & Event Center.
“Strengthening our partnership with TERRA Crew is a game-changer for Off-Road Expo,” said Tracy Feinsilver, Senior Vice President of Bonnier’s Motorsports & Outdoor Group. “Their energy, authenticity and unmatched connection with the off-road community will bring ORE back to its roots.”
Also returning in 2025, long-time partner General Tire has renewed its role as presenting sponsor of Off-Road Expo—strengthening a trusted alliance between one of the industry’s top tire manufacturers and the premier destination for off-road enthusiasts.
“We at General Tire are proud to return as the longtime presenting sponsor of the Off-Road Expo,” said Adam Keiser, Sr. Communications & Content Specialist, Continental Tire the Americas, LLC. “This event has always been a premier destination for off-road enthusiasts, and we’re especially excited about its move to Orange County this year. The new location opens the door to a fresh audience, and we look forward to connecting with both longtime fans and first-time attendees who share our passion for the off-road lifestyle.”
The Off-Road Expo presented by General Tire is the definitive annual gathering for off-road fans and industry leaders—featuring the biggest names in trucks, SUVs, UTVs, and high-performance gear. Now in its 25th year, Off-Road Expo continues to be a must-attend event for brands, builders, and enthusiasts alike. The 2025 edition, set for October 4-5 at the OC Fair & Event Center, promises to deliver the largest and most exciting show yet.
Also announced this week, Hammerking Productions—creators of the world-famous King of The Hammers and the Ultra4 Racing Series—will once again bring their adrenaline-fueled energy to the DRT Motorsports Sand Sports Super Show, returning September 19-21, 2025, in Costa Mesa, California.
Hammerking will produce an all-new Proving Grounds experience, delivering high-octane action as pro drivers put purpose-built race machines through their paces in front of a live audience. From raw horsepower to unmatched technical skill, the Proving Grounds promises edge-of-your-seat excitement for off-road fans of all stripes.
Whether you’re a seasoned desert racing devotee or a first-time showgoer, the 2025 Sand Sports Super Show is the place to see the latest in sand cars, UTVs, parts, accessories, gear, and innovation. The event attracts top-tier brands, influencers, and industry insiders, with exclusive product launches, live demos, show-only specials, celebrity meet-and-greets, and giveaways throughout the weekend.
Sponsorship and exhibitor opportunities are still available for both events. To learn more, contact the Bonnier sales team at [email protected].
For more information or to register as an exhibitor for the Off-Road Expo presented by General Tire, visit offroadexpo.com.
For details on the DRT Motorsports Sand Sports Super Show, visit sandsportssupershow.com.
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About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor Group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; Hawaii Marlin Tournament Series; the Bermuda Triple Crown; and the Marlin Global Challenge, making it the worldwide leader for international billfishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
Learn more at bonniercorp.com.