- InTheBite ranks among the nation’s top three big-game publications
- The Marlin Group becomes the #1 big-game fishing publisher worldwide
- Marlin and InTheBite will publish in alternating months starting in 2026
- Founder Dale Wills to remain on board as Publisher
- Jack Vitek takes on editorial leadership across both titles
For Immediate Release
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December 3, 2025 — The Marlin Group, publisher of Marlin magazine and the largest operator of international big‑game fishing tournaments, today announced its acquisition of InTheBite magazine. This strategic addition strengthens the company’s longstanding commitment to serving the global big‑game fishing community across print, digital and experiential platforms, while positioning both brands for long-term growth in an evolving media landscape.
“InTheBite has long been recognized for its dedication to big‑game fishing through the unique and authentic lens of the professional crew,” said David Ritchie, Marlin Group CEO. “Its editorial voice, grounded on the bridge and in the cockpit, makes it a natural and powerful complement to Marlin’s traditional business.”
As part of the acquisition, founder and publisher Dale Wills will remain on board as Publisher to help guide the brand forward. His deep relationships within the sportfishing community and long‑standing advocacy for professional crews will continue to shape IntheBite’s future as it enters this next chapter.
“For decades, the Marlin team has set the standard in big-game fishing with its influential publication and signature events,” said Wills. “Together, the two brands will offer an unparalleled, 360‑degree view of the sport—from the anglers to the captains to the mates who make it all happen.”
Beginning in 2026, Marlin and InTheBite will publish in alternating months, giving readers a steady cadence of premium, highly focused content throughout the year. The year will culminate in December 2026 with a keepsake annual guide—The Best of Big Game 2027—that will feature standout content from both brands. The annual guide, more than three times the size of a standard issue of InTheBite, will celebrate the sport’s best stories, innovations and personalities, while awarding recipients for notable achievements in key categories, including InTheBite’s popular Captain of the Year program.
The Marlin Group’s Jack Vitek will serve as editorial director for both titles.
About The Marlin Group
The Marlin Group is the world’s largest big-game fishing network reaching more than one million captains, anglers, mates and boat owners annually across a variety of touchpoints. The group publishes Marlin, the industry’s No. 1 source since 1981, and InTheBite, the market leading magazine for sportfishing captains for more than 20 years. The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas, Mexico; Scrub Island Billfish Series in the British Virgin Islands; and the Bermuda Triple Crown, making it the worldwide leader for international billfishing tournaments. Marlin Expeditions, formerly Marlin University, has led anglers on educational excursions to the globe’s top big-game fishing destinations for more than 20 years. The Marlin Group is a core division of the US-based outdoor adventure company Bonnier LLC.Learn more at marlinmag.com and bonniercorp.com.