Innovative Media Approach. Global Family Legacy.

Bonnier Corp. is an American multichannel media, events, and professional services company. Iconic, enthusiast, brands include Yachting, Flying, Sailing World, and Salt Water Sportsman. Bonnier Corp. also operates Bonnier Events, a full-service promotion and live experiences group, and Working Mother Media, a champion of diversity, equity and inclusion that drives culture change. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.

Commitment of a Family Company

Our company was formed when global publishing powerhouse Bonnier AB purchased 18 magazines from Time Inc. and combined those assets with its U.S. magazine partner, World Publications, creating a new company, and Bonnier AB’s largest footprint in the U.S., in March 2007.

Bonnier AB is a multichannel media conglomerate with experience and knowledge in a full range of media and operating in 12 countries. The company is wholly owned by the Bonnier family, whose values include a passion for media and the growth of its various business units through operational independence and freedom. From its beginning more than 200 years ago, Bonnier has promoted high-quality media products while collaborating closely with authors, journalists and publishers.

Redefining What a Media Company Can Be

Delivering best-in-class editorial content, products and solutions for more than 20 magazine brands across all media platforms is our commitment to our audiences and our clients. A passion for the industries we serve is our shared bond as employees at Bonnier Corp. Our culture and core values offer employees the freedom to grow, innovate and create, and that is what gives us an edge in today’s ever-changing, fast-paced media environment.


To constantly reinvent the creation, distribution and refinement of the best content, media products and services available while staying true to the core DNA of our portfolio of iconic American brands, our audiences and the markets we serve.


We believe the future of our brands lies in the power of the individual. Fostering creative minds, supporting an entrepreneurial spirit and allowing the freedom to innovate are at the core of delivering on our corporate mission.


To constantly challenge and recreate the definition of what a media company can become; to offer multichannel solutions that continuously engage our audiences on all platforms and connect our clients with our markets.