July 15, 2020 (New York, NY)—Bonnier Corp. will debut a number of its licensed products at the virtual Outdoor Retailer Summer Expo, it was announced today by Elise Contarsy, senior vice president of Bonnier Consumer Products.
From July 21-23, Outdoor Life’s suite of licensees and their product lines will be on display in their virtual booth. All products will be available to ship between the third quarter of this year and the first quarter of 2021. New products on display include: Outdoor Life Tennessee Pork Dog Jerky, knives and hand axes, new T-shirt and hat designs, sleepwear and loungewear, and more.
“We’re very excited to participate in the Outdoor Retailer virtual expo,” Contarsy says. “While we were looking forward to displaying and showcasing these products in person, this is still a fantastic opportunity for retailers and additional licensees to see our diverse line of high-quality products. We’ve been enthused by the initial response to these products and look forward to the opportunity to expand distribution.”
Outdoor Retailer, the largest U.S. trade show and premier business event for the outdoor industry, brings together retailers, manufacturers, industry advocates, and media to conduct the business of outdoor recreation. The Outdoor Retailer Summer Market was originally scheduled for June 23-25, 2020, at the Colorado Convention Center in Denver.
Bonnier Consumer Products Group is actively exploring new licensing and distribution partners for the Outdoor Life brand. For information about available categories, please send all inquiries to Richard Oren, firstname.lastname@example.org.
ABOUT BONNIER CORP.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 20 multichannel brands extending into all platforms, including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.