Bonnier

  • Brands
  • Events
  • People
  • Services
  • News
  • Contact

BONNIER CORP. SIGNS NEW LICENSING PARTNER FOR POPULAR SCIENCE MAGAZINE

Tuesday, 14 January 2020 / Published in Corporate

BONNIER CORP. SIGNS NEW LICENSING PARTNER FOR POPULAR SCIENCE MAGAZINE

BONNIER CORP. SIGNS NEW LICENSING PARTNER

FOR POPULAR SCIENCE MAGAZINE

January 14, 2020 (New York, NY) — Bonnier Corp. has partnered with UK-based toy-maker Wow! Stuff to create a line of Popular Science-branded STEM toys, it was announced today by Elise Contarsy, Senior Vice President, Bonnier Consumer Products. The line will premiere at the International Toy Fair in New York in February 2020.

This STEM toy line includes items that leverage many different aspects of science, technology, engineering, and math, and will target boys and girls age 5 to 12. The products will offer unique perspectives on subjects such as gravity, color change, heat, light refraction, and more.

“Wow! Stuff is known for its creativity and innovation within the toy industry, and Popular Science is an authoritative and historic brand that is synonymous with making science accessible,” Contarsy says. “This is a perfect partnership to create engaging and educational products that will spur children’s interest in STEM learning.”

“Kids want fun and engaging toys, while parents appreciate the educational value of STEM. Creating products that will appeal equally to both is an exciting and important strategy for us,” Wow! Stuff CEO Richard North says. “We’re proud to partner with such a historic and well-known brand, and bring it to life with an exciting and innovative line of products.”

###

ABOUT BONNIER CORP. 

Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 25 multichannel brands extending into all platforms, including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

ABOUT WOW! STUFF
Established in 2006, Wow! Stuff is a multi-award-winning TOTY-nominated innovation company that manufactures pop-culture and tech-based toys for Tier 1-licensed brands using complex or very simple but effective ideas and technology. Offices are located in the UK, Los Angeles, and Hong Kong.

PRESS CONTACTS

Cathy Hebert, [email protected], 212-779-5023

Hannah Smith, [email protected]

Recent Posts

  • Epic Final Day of Blue Marlin Fishing at the Costa Offshore World Championship Presented by Continental

    May 06, 2022 – WINTER PARK, FL – The Costa Offs...
  • Bonnier LLC

    Bonnier Transforms into an Outdoor Adventure Company

    April 26, 2022 – WINTER PARK, FL – Bonnier LLC,...
  • Offshore World Championship Presented by Continental

    New Original TV Series Documents the 2022 Offshore World Championship

    April 14, 2022 — WINTER PARK, FL — The Costa Of...
  • A photo of a man in a pair of sunglasses and a cap holds up a saltwater fish.

    Bonnier Corp. Hires Nate Matthews to Lead Salt Water Sportsman

    March 1, 2022 — MAITLAND, FL — Bonnier Corp. ha...
  • Bonnier Events Introduces Helly Hansen Sailing World Regatta Series

    With the 2022 racing season now underway, Bonni...
Bonnier

© 2022 Bonnier LLC. All rights reserved. Terms & Conditions | Privacy Policy

TOP