New York, NY (March 12, 2020) Bonnier Corp. has signed an exclusive licensing-agency agreement for Popular Science with Evolution USA, it was announced today by Elise Contarsy, Senior Vice President, Bonnier Consumer Products Group.
Evolution will be actively seeking new licensing opportunities for Popular Science in a wide range of industries. Additionally, Evolution will work to expand distribution for the recently launched Popular Science line of STEM toys that are now in production.
“Popular Science is a legacy brand that has both an active fan base and a nostalgic appeal to consumers,” Contarsy said. “Evolution is an innovative group that offers us the opportunity to maximize and accelerate the brand’s exposure to potential licensing partners. We could not be happier about this partnership, and we’re looking forward to seeing where Evolution can help take Popular Science.”
“We are extremely excited to partner with the entire team at Bonnier Consumer Products Group for the strategic expansion of the Popular Science brand,” said Travis J. Rutherford, Evolution’s co-founder and Chief Revenue Officer. “The strength and deeply established consumer awareness of the brand via the magazine and online subscriber base lends itself perfectly to a wide range of tech-forward, branded consumer products, including audiovisual and speakers, power solutions, electronic accessories, lighting, home appliances, home security, home furnishings and housewares, personal care and automotive.”
Evolution is seeking both big-box retail and manufacturing partners, and will premiere the new brand-expansion initiative at the upcoming International Licensing Expo at the Mandalay Bay Hotel in Las Vegas, May 19-21, in Booth C-142. Popular Science was recognized at last year’s Expo as License Global’s “One to Watch,” which serves to recognize and reward innovation from new Licensing Expo exhibitors. For additional information, contact [email protected].
ABOUT BONNIER CORP.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 25 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
Evolution is a leading brand-monetization agency, headquartered in Calabasas, California, servicing the popular culture, media, gaming, toy, personality, character and lifestyle industry verticals. Evolution offers bespoke turnkey solutions, including strategic brand planning, market analysis, contract negotiations, legal support, product development, retail development, royalty collections, contract compliance and inventor relations, as well as providing manufacturers a full-service licensing-acquisitions team. Evolution monetizes and enhances brand value via licensing, direct-to-retail partnerships, collaborations, experiential retail and direct-to-consumer sales.
The agency’s clients include Gaumont Television USA, Skydance Media, Stampede Ventures, Pressman Films, Bonnier Corp., ITV Studios, Rovio, TinyBuild Games, System Era, Klei Games, Tilting Point, OLO Industries and the Ella Fitzgerald Estate, among others.
Cathy Hebert, [email protected], 212-779-5023