Bonnier Corp. publisher of SAVEUR magazine, is expanding its SAVEUR Selects™ licensing program with a new line of SAVEUR Selects™ kitchen knives and cutlery accessories, announced today by Elise Contarsy, senior vice president of Bonnier Consumer Products. The line will be manufactured and distributed by Cangshan Cutlery Company, based in Chino, CA, and features a variety of kitchen knives, including chef’s knives, paring knives, steak knives, and bread knives, as well as sharpeners, block sets, shears, cutting boards, and a full complement of kitchen tools and accessories.
“We continue to grow our SAVEUR Selects™ program, and we’re very excited to partner with Cangshan Cutlery Company to introduce our new line of knives and kitchen accessories,” Contarsy said. “Their innovative design and high-quality, professional-grade cutlery are the tools that the SAVEUR audience, and all home chefs, look for when cooking at home.”
“Partnering with a global brand like SAVEUR will help us expand our reach and enter a new phase of growth for our company,” said Henry Liu, president of Cangshan Cutlery Company. “We are thrilled to align ourselves with such a well-known and beloved culinary brand.”
The SAVEUR Selects™ knives and cutlery accessories will be distributed in the US and Canada, and will be available at retail beginning late 2020. Bonnier Consumer Products first announced licensing partnerships for SAVEUR Selects™ cookware and bakeware in 2019, followed by SAVEUR Selects™ sauces, marinades, and spice rubs, all of which are currently available online and in select stores.
Bonnier Corp. is actively seeking new licensees and partners for the SAVEUR Selects™ brand in kitchen electrics, confections, frozen, and other categories. For more information, contact Richard Oren at firstname.lastname@example.org.
ABOUT BONNIER CORP.
Bonnier Corp. is the largest enthusiast media publishing group in America, with more than 20 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s iconic brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Sailing World, Salt Water Sportsman, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.
ABOUT CANGSHAN CUTLERY COMPANY
Cangshan Cutlery, a fresh, new knife brand, came to market in 2015. With a focus on forward-thinking aesthetics and professional-caliber functionality, Cangshan Cutlery sought to bring something innovative to the culinary world. In the five years since their launch, they have won 29 design awards, including multiple Red Dot and German design awards for their exceptional design and craftsmanship. Cangshan Cutlery has expanded rapidly, gaining acceptance among consumers as a premier cutlery line—both online and in major retail stores.