For Immediate Release
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WINTER PARK, FL. (April 8, 2026) — Bonnier LLC has announced RPM Powersports as the new Presenting Sponsor of the 2026 DRT Motorsports Sand Sports Super Show, marking an expanded partnership between the high-performance brand and the largest annual gathering in sand sports. The event will now be known as the DRT Motorsports Sand Sports Super Show powered by RPM and will return to the OC Fair & Event Center in Costa Mesa, Calif., September 18-20, 2026.
RPM is a leader in high-performance exhaust systems and accessories for Can-Am, Polaris, and other top manufacturers. Known for real-world performance and rider-driven design, RPM has become a trusted name in the side-by-side community and an established partner of the Sand Sports Super Show since first exhibiting in 2022.
“This partnership with RPM represents an exciting step forward for the Sand Sports Super Show and the entire community,” said David Ritchie, CEO of Bonnier’s Motorsports & Outdoor Group. “RPM’s commitment to innovation and performance perfectly aligns with the spirit of this event. Their involvement strengthens the experience for exhibitors and attendees alike and reinforces our position as the premier event in the industry.”
“Partnering with the DRT Motorsports Sand Sports Super Show is an incredible opportunity for RPM to connect directly with the off-road community we’ve built our business around,” said Jason Dickey, spokesperson from RPM. “We’re proud to power this iconic event and showcase how RPM products help riders push the limits of performance and adventure.”
Held annually, the Sand Sports Super Show attracts tens of thousands of enthusiasts and more than 400 exhibitors showcasing UTVs, ATVs, sand rails, performance parts, accessories, apparel, and the latest in off-road technology. For more than two decades, the event has served as the official kickoff to dune season—bringing together manufacturers, retailers, and riders for a three-day celebration of the sand sports lifestyle.
The 2026 DRT Motorsports Sand Sports Super Show powered by RPM will take place September 18–20, 2026 at the OC Fair & Event Center in Costa Mesa, Calif. Tickets and event information are available at www.sandsportssupershow.com.
The Sand Sports Super Show is part of Bonnier’s broader outdoor and motorsports event portfolio, which includes the Off-Road Expo, Street Machine Nationals, and Open Season Sportsman’s Expo.
About Bonnier
Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports and hunting. In its Motorsports & Outdoor group, Bonnier engages with more than a million outdoor enthusiasts annually through a nationwide series of experiential events, including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman’s Expo, Street Machine Nationals car shows, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network. As publisher of Marlin magazine, the industry’s No. 1 source since 1981, The Marlin Group operates the Offshore World Championship in Costa Rica; Los Cabos Billfish Tournament in Cabo San Lucas; Scrub Island Billfish Series; and the Bermuda Triple Crown. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.