BONNIER CORP. SIGNS NEW LICENSEE
FOR OUTDOOR LIFE BRAND
April 28, 2020 (New York, NY)—Bonnier Corp. continues to expand its Outdoor Life licensing program and has partnered with Tidy Dog Pet Products, a leading pet product manufacturer, to produce natural jerky dog treats, Elise Contarsy, senior vice president of Bonnier Consumer Products, announced today. The Knoxville, Tennessee-based company will produce Outdoor Life Tennessee Pork Dog Jerky, high-quality treats composed of pure pork shoulder, limited ingredients and no preservatives.
“Pet nutrition is a category where we see tremendous opportunity for the Outdoor Life brand. Dogs have been long-trusted companions for a wide range of sporting activities, and we are excited to begin this expansion into the pet space with Tidy Dog,” Contarsy says. “They are a growing, innovative company, while Outdoor Life is an iconic brand with a high level of consumer recognition and trust for pet owners and aspiring pet owners. This is a natural extension of the brand and a perfect fit for both parties.”
“We’re proud to partner with Outdoor Life as their first licensee in the pet industry,” says David Price, CEO of Tidy Dog Pet Products. “We immediately saw the potential of this historic brand in the pet space, and are eager to grow our footprint together.”
Tidy Dog will begin distribution of Outdoor Life Tennessee Pork Dog Jerky in the third quarter of 2020. The product will be available online, in mass and specialty pet retailers, and in veterinary clinics.
Bonnier Consumer Products Group is actively exploring new opportunities for expansion of the Outdoor Life brand and onboarding additional licensees. For information about available categories, please send all inquiries to Richard Oren, [email protected].