Founded in 1939, Salt Water Sportsman is the industry's most popular journal covering the world of saltwater fishing. Featuring authorities from around the country, Salt Water Sportsman provides regional expertise to help anglers catch more and bigger fish. The brand offers how-to information for those who travel throughout North America, and the surrounding waters, to Latin America, the Bahamas and the Caribbean. Salt Water Sportsman also bring readers insightful reviews of new boats, tackle, and electronics.

BRAND FOOTPRINT

PRINT DISTRIBUTION

100,000

DIGITAL

180,000

Monthly Unique Users

SOCIAL

238,000

Followers

EMAIL

78,000

Subscribers

VIDEO

5,000

Subscribers

CONTACT

PUBLISHER
Scott Salyers | [email protected]

EDITOR-IN-CHIEF
Nate Matthews | [email protected]

AUDIENCE PROFILE

$182K

Avg. Household Income

$1.2M

Avg. Net Worth

78%

Boat Owners

37%

Own 2 or More Boats

29

Avg. # of Years Fishing
in Salt Water

37%

Competed in / Attended
Fishing Tournaments

7

Avg. # of Days Spent Fishing
Off Shore Per Month

23%

Plan to Buy a Boat
in Next 2 Years

TOP