Boating is the world’s largest powerboat resource and the recreational boater’s most trusted choice for expertise and advice. Boating interacts with its audience, while its staff of experts delivers the content boaters clamor for such as DIY, gear and accessory tests, safety topics, feature content and the industry’s most trusted boat reviews. Boating’s connection with its constituency, and its balanced, unbiased editorial stance, are constants whether content is presented via written or spoken words, or still or moving images.

BRAND FOOTPRINT

PRINT DISTRIBUTION

105,000

DIGITAL

348,000

Unique Users

SOCIAL

323,900

Followers

EMAIL

98,000

Subscribers

VIDEO

27,000

Subscribers

CONTACT

PUBLISHER
John McEver | [email protected]

EDITOR-IN-CHIEF
Kevin Falvey | [email protected]

AUDIENCE PROFILE

$222K

Avg. Household Income

$1.66M

Avg. Net Worth

93%

Boat Owners

61%

Use Their Boats
for Fishing

34

Avg. # of Years Boating

77%

Use Their Boat for
Day Cruising

39%

Definitely Considering or
Planning to Buy

65%

Use Their Boat for
Entertaining

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