Winter Park, Fla. — Wakeboarding has a new look for 2015 and beyond. The brand unveiled a redesigned website earlier this month, it was announced by Ben Greenwood, Publisher of Wakeboarding. The new makeover provides a richer, more inspirational and engaging experience to readers, giving them a broader range of subject matter, and a better integration with digital content, including the recently acquired Learnwake.com site. The platform utilizes responsive design and is accessible on any device or screen size.
“WakeboardingMag.com is now fully responsive, loads quickly, is navigation-friendly and has a significantly increased viewing pane,” said Shawn Perry, Editor-in-Chief of Wakeboarding. “The wake community can now see our epic photography in an uncluttered display, and deep dive into the topics and stories they love on different devices.”
The site automatically resizes the display layout for all content whether it is on a desktop computer or mobile device, and adjusts advertising units based on the gadget the consumer is using. Viewing panes are significantly larger and WakeboardingMag.com visitors are able to glide through photo albums by swiping images with the use of a touch.
”We are excited to introduce to our loyal readers a unique design with a more engaging experience,” said Greenwood. “Our audience and advertisers deserve the finest display quality and that is what we are giving them, both on a desktop or mobile platform. The new website is truly about what the viewer wants.”
Learnwake.com is integrated into the new site, providing the best in wakeboarding instructional content. How-to videos, beginner through advanced tricks, tips and much more make it the best in the business.
Advertisers’ messaging is clear and strategically placed throughout the webpage. A data management platform (DMP) introduced as part of the redesign allows the Wakeboarding team to identify and target audiences in real-time based on their preferences. Using this DMP offers opportunities to identify new audience prospects and continue to drive deeper engagement with editorial and advertising content. Layering first-party data with second- and third-party, ultimately improves engagement and performance for advertisers by providing the audience with a personalized marketing experience.
For more information, visit wakeboardingmag.com.
With an emphasis on high-quality photography, in-depth interviews with top riders and reviews on all the latest gear, Wakeboarding inspires its audience with fun and relevant content, anchored by expert boat analysis, quality instruction and how-to features. Its mission is to lead, connect and inspire by enlisting the talents of the most experienced professionals in the industry across multiple media channels.