NEW YORK, NY — 2017 has been a banner year for Popular Science, as the newly redesigned website continues to expand its audience reach in numbers, range and staying power. October saw an increase of 70% in unique visitors to PopSci.com year over year,* landing the site among the top 10 magazine brands with the biggest percent increase in print and digital audience.** Pageviews per visit rose 64%, and the site’s bounce rate decreased 21 points YoY. Overall, Popular Science’s total brand audience saw a 39% average monthly audience growth increase for October.***
“Our strategy for the new site is working,” says Popular Science Online Director Amy Schellenbaum. “We’re really going back to basics, focusing on reporting out stories that affect the lives of many. We’re not chasing trending news or gaming algorithms or tricking people into reading a one-sentence answers to question headlines. We’re doing what we do best: science and tech journalism that’s inclusive and engaging. And the new cleaner, no-frills site echoes that.”
PopSci.com’s content continues to expand in readership and quality. October’s significant pageview increase was no accident: Readers are captivated by the practical, pertinent pieces that are synonymous with Popular Science. In addition to launching the well-received web version of the brand’s yearly tentpole “Best of What’s New” series (celebrating its 30th year), PopSci.com was one of a few sites given a first look at Apple’s iPhone X, which resulted in a highly-performing video exploring the newest phone’s features. Sara Chodosh’s You should get the flu shot—even if it won’t keep you from getting sick was the site’s top-performing piece for October—it applied the latest data to a timely topic; information that readers can use to help keep themselves healthy this winter.
Popular Science also just launched a brand-new Facebook page called Scientifiglee—a place for superb science journalism designed to make readers feel better about the world. In a time when the news cycle is dominated by disheartening developments and occasional anti-science rhetoric, Popular Science hopes Scientifiglee will raise readers’ spirits and highlight the wonders surrounding us on this planet and beyond. The page shares stories backed by Popular Science’s signature rigor, but only those that are optimistic and entertaining. One story recently bore the headline: “What’s the deal with this beaver herding a bunch of cows?” Scientifiglee will share cute animal stories, mind-bending optical illusions, and awe-inspiring facts about space and the universe. PopSci’s staff hopes that fans will delight as much in reading Scientifiglee’s stories as the editors do in conceiving and sharing them.
*Source: comScore Media Matrix October 2017
***Sources: comScore; Adobe Analytics; MPA