New York, N.Y. — Bonnier Corp. and Pulse announced a new partnership today — 20 Bonnier brands are launching on Pulse, the award-winning application that makes it easy to consume news on mobile phones and tablets.
The new full-fledged partnership follows a trial run with Bonnier’s iconic brand Popular Science. It launched on Pulse in July 2011 and has now become one of the most actively read sources on the Pulse platform.
Popular Science grew from 60,000 initial subscribers in its first month on Pulse to over 3 million subscribers in January 2012. The impressive growth in only six months pushed Bonnier and Pulse to form this new partnership. New Bonnier titles, in addition to Popular Science, officially launching today include: American Photo, Conceive, Field and Stream, Garden Design, Outdoor Life, Parenting, Popular Photography, Saveur, Scuba Diving, Ski, Skiing, Sound + Vision. TransWorld Ride BMX, TransWorld Business, TransWorld Motocross, TransWorld SKATEboarding, TransWorld Surf, TransWorld WAKEBOARDING and Working Mother.
“Pulse has proved to be an incredible platform for us to reach readers on mobile devices for Popular Science. It allows us to reach a new audience, and we’re looking forward to delivering more titles from Bonnier to the ever-growing Pulse audience,” said Sean Holzman, Chief Brand Development Officer of Bonnier Corp.
“Ever since we launched, Popular Science has been one of the most popular titles on Pulse. We are extremely excited to extend our partnership with Bonnier and bring some great titles to the Pulse platform. With all the new titles, our readers will have access to the high-quality content that Bonnier is known for,” said Akshay Kothari, Co-founder and CEO of Pulse.
Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets. Pulse has been named to the Apple’s App Store Hall of Fame, chosen as an Android Editor’s Choice app, selected as one of TIME‘s top 50 iPhone apps of 2011, and honored with the Apple Design Award. The company is headquartered in Palo Alto, California. For more information, please visit www.pulse.me.
Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.