Popular Science‘s 2018 included digital and print growth, accolades, and more
New York, NY — Popular Science continued to expand its considerable digital and print audience this year, setting new records for daily unique visitors and page views, Popular Science’s Editor-in-Chief Joe Brown announced today.
On popsci.com, page views are up 40.3 percent; unique views are up 14.8 percent; and time spent on the site is up 83.9 percent. The brand continues to see the benefit of the shift to the quarterly, single-topic print product, with single-copy sales up 12.61 percent and advertising pages up 15.53 percent. These highlights come on the heels of Brown’s second anniversary with the publication.
“Over the past two years, our team has been committed to quality over volume in our print and digital products, and has continued to be as innovative and resourceful as the topics we’re covering,” Brown says. “It’s really rewarding to see our audience grow and to see our loyal readers continue to engage with us and be excited about what we’re doing.”
Additionally, the brand received a number of honors this year, including: Popular Science was named to AdWeek’s Annual Hot List; Joe Brown was named to FOLIO:’s 100 List; Online Director Amy Schellenbaum was named to Forbes 30 under 30; and Discover Pods named The Weirdest Thing I Learned This Week as the Most Innovative Podcast of 2018.
Editorial highlights include: The Most Important Science Issue in Every State, Hurricane-Proof House, 31st Annual Best of What’s New, Explaining the LaCroix Lawsuit, and the launch of The Weirdest Thing I Learned This Week and Last Week in Tech podcasts.
As one of America’s oldest and most trusted magazines, Popular Science has spent a century and a half bringing readers the most amazing innovations and discoveries. From thought leaders to skeptics, and digital natives to print devotees, Popular Science’s audience is as diverse as the stories in and on its pages. And we all have one thing in common: a boundless sense of wonder.
Established in 1872, Popular Science is published by the Bonnier Corporation. Bonnier Corp. is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences, with more than 30 special-interest magazines and related multimedia projects and events.