New York, N.Y. — Joe Brown has been named Editor-in-Chief of Popular Science, it was announced today by Gregory Gatto, VP and Publishing Director of Bonnier Corp.’s Lifestyle Group.

Brown joins Popular Science from WIRED, where he ran the magazine’s website as Executive Editor. Previously, he was Editor-in-Chief of Gizmodo. This marks Brown’s return to Popular Science; his first job there was an Assistant Editor in 2002. Popular Science was Brown’s first real magazine gig, where he learned to architect issues and write cover stories. He left for his first stint at WIRED in 2005, further developing his print skills. While at WIRED, Brown developed a passion for modernizing high-quality, magazine-style journalism: bringing it into the digital world without sacrificing the values that make it so special. Over the past 10 years, Brown has made that his specialty, and his ambitions at Popular Science reflect that.

“We are thrilled to welcome Joe back to Popular Science,” said Gatto. “He has exactly the qualities we sought out for the leader of the brand: a nose for a great story, strong leadership, and a wealth of experience elegantly handling website strategy and digital operations.”

Popular Science has always been an important place for me as a journalist and reader, and I’m so looking forward to returning as Editor,” said Brown. “It’s a legendary brand, and I’m humbled to be entrusted with its care.”

“Joe’s insatiable curiosity about how science and technology impact our lives drives his terrific work,” said Anthony Licata, Editorial Director of the Bonnier Lifestyle Group. “I cannot wait for him to bring his skills and vision to Popular Science’s 15+ million print, digital and social audience.”

Brown will relocate from San Francisco to New York, and his first day will be Sept. 12. He is a graduate of Cornell.

About Popular Science

Popular Science represents the best hopes for our planet, our lives, our children, our future. The publication is committed to finding the individuals and innovations today that are going to lay the groundwork for a better tomorrow. Established in 1872, Popular Science is published by Bonnier Corp. Bonnier Corp. is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences with more than 30 special-interest magazines and related multimedia projects and events.