New York, NY — Popular Science today launched a redesigned, featuring a new look emphasizing readability, speed, and user-friendly navigation, it was announced today by Amy Schellenbaum, Popular Science’s online director. This is the brand’s first web redesign since 2014, and the team is particularly excited that the clean new layout beautifully showcases relevant stories of the day.

“The new reflects our emphasis on top-tier journalism and approachability. It lets the work of our brilliant editorial staff really shine,” says Schellenbaum. “We’ve stripped things down, sped things up, and left as few barriers to read our stories as possible. We’re being strategic. We know what we’re good at: real reporting, authoritative answers, and a lively approach.”

Each channel page emulates the site’s home page, so that readers who have a particular passion for one category can find their favorite stories right away.

Notable new features include:

  • Improved, intuitive navigation; featuring verticals in science, tech, DIY, goods, and video
  • A streamlined look that champions the site’s journalism
  • Increased readability, whether readers come to it on mobile, tablet, or desktop
  • “Roll the Dice,” a feature that randomly generates fascinating stories from Popular Science’s 145 years of science and tech stories. This section leverages the brand’s history of exploration and curiosity, as well as nods to the publication’s playful nature

Popular Science will also be redesigning their newsletters with a mobile-first format, and will be expanding their offerings to include highlights from categories like space, animals, gadgets, and health.

The site’s relaunch comes on the heels of a successful 2017 for the brand—Popular Science continued to expand its considerable audience reach this summer, with an average monthly audience growth of 38% year over year for August, and ranks third among the top 10 magazine brands in print and digital growth (source: MPA). has expanded not just in visitors to the site, but also in the quality and utility of the stories. Pageviews were up 58% year over year in June (Source: Adobe Analytics), powered by Popular Science’s signature practical, timely, and informative pieces. The excellent stories are going to keep coming, supported by a medium designed to show them off. Later this month will publish the 30th annual “Best of What’s New;” the year’s most incredible innovations in categories like gadgets, health, security, and entertainment.

For more on the redesign, Popular Science’s editors have posted a note on the site.