Collection Designed and Tested with Outdoor Life’s Editors
August 20, 2018 — New York, NY — Outdoor Life, the leading publication for all things outdoors, has announced the launch of Guide Life, the first-ever performance products designed and tested with the guidance of the Outdoor Life editors. Available for purchase today, this collection of gear was conceived and built to give outdoorsmen and women a comfortable yet cutting-edge basecamp, whether out in the backcountry or on a family-friendly adventure closer to home. The Guide Life collection will be sold at www.olguidelife.com as well as on Amazon via the leading online marketplace services provider and retailer, Tall Ridge.
“Our team of seasoned outdoor experts and contributors have dedicated their careers to testing, reviewing, and recommending the right gear for every outdoor pursuit,” said Anthony Licata, Editorial Director of Outdoor Life. “With all that knowledge and an understanding of what kind of gear is missing, we decided it was time to create a line of products to meet our standards and help you enjoy a life outdoors.”
The inaugural collection will feature all the essentials for the casual outdoor enthusiast to the seasoned outdoorsman, including tents, sleeping bags, lanterns, headlamps and apparel. Guide Life plans to expand its collection to include a release of additional base camp products for the holiday gifting season in November.
“This initiative represents a major step forward for Outdoor Life, a storied brand with the trust and loyalty of more than 4 million print readers and 1.7M online readers,” said Elizabeth Murphy, CMO of Bonnier Corp. “We’re proud to be extending the brand into products and e-commerce to give fans a new way to interact with and experience Outdoor Life.”
“We are extremely excited to be partnering with an amazing brand like Outdoor Life that has such a storied heritage of providing expert advice and product recommendations,” said Greg Smith, GM & VP Marketing, Tall Ridge. “With the introduction of their new Guide Life line, they continue that tradition with products that have been torture tested to ensure they exceed the standards for quality that readers have come to expect.”
For more information and to view the Guide Life collection, visit: www.olguidelife.com.
About Outdoor Life:
For more than 120 years, Outdoor Life has been North America’s premier multi-media brand focused on hunting, fishing, and the shooting sports. Its authority on these pursuits is visible in the print and digital magazine, at OutdoorLife.com, across various social media platforms, and at live events. Outdoor Life’s audience relies on the brand for expert tips and skills that will make them better outdoorsmen; unbiased reviews of the gear they use; and thrilling adventure stories about life in the wild.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.