New York, N.Y. — Bonnier Corp.’s Outdoor Life is building on its branded consumer product line with new lifestyle products from Zyloware Eyewear and High Peak USA Co., including eyeglasses and sleeping bags and self-inflatable beds.
These new partnerships are a natural extension for Outdoor Life with the success of its men’s apparel and accessories line at Sears. Bonnier and Sears launched the iconic brand’s collection of sportswear in 2012 and followed with branded sunglasses and casual bags in 2013.
“Outdoor Life has been a true differentiator with our partner at Sears,” said Sean Holzman, Chief Brand Development Officer for Bonnier. “Expanding into new product categories with Zyloware and High Peak USA Co. is a beneficial way to continue to deliver high value and distinctive offerings to our retail partners.”
The eyeglasses, which come in 12 styles, are now available at 790 Sears stores throughout the U.S. and Canada. The camping equipment will be available at select sporting-goods stores and specialty retailers, including Dunham’s Sports, beginning in June 2014. Framed backpacks, tents and outdoor furniture will join Outdoor Life’s product line offerings later this year.
Outdoor Life (outdoorlife.com) is the source for hunting and fishing adventure — the go-to brand for sportsmen who want to improve their hunting and fishing skills. Lively service stories loaded with tips and information provide readers with everything they need to know to be successful right now.
Bonnier Corp. is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products.
About Zyloware Eyewear
Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Having partnered with Sears for more than 30 years, Zyloware understands and meets the demands of Sears consumers with high quality products at attainable price points. For more information, visit zyloware.com.
About High Peak USA Co.
High Peak USA Co. started in 1992. Since then, High Peak USA Co. has created a team of personnel specializing in the outdoor field to design and supervise all outdoor products manufactured in the Far East. The dynamic of this structure has resulted in a high-level quality of products, and won great recognition from both European and North American markets. For more information, visit highpeakusa.com.