May 23rd, 2019, Irvine, CA — Bonnier Corp. will discontinue the printed edition of Motorcyclist after the July/August issue. The brand will continue online at motorcyclistonline.com, and across all social and video platforms.
“Like other enthusiast-content segments, motorcycle readership has evolved to a truly digital audience,” said Andy Leisner, SVP Managing Director of the Bonnier Motorcycle Group. “There have been substantial shifts in consumer content preferences as well as advertisers’ desire to reach motorcycle consumers on these growing digital platforms.”
The digital audience for Motorcyclist has grown substantially, led by the 1.18 million enthusiasts who interact with Motorcyclist’s social channels, including 630,597 Motorcyclist YouTube subscribers. In the past two years, Motorcyclist’s YouTube views have grown by 239 percent, and subscribers have grown by 494 percent. All existing Motorcyclist staff and production resources will be shifted to address the growth on these channels.
Motorcyclist is available on motorcyclistonline.com, all major social platforms, syndication partners such as MSN, and through the successful YouTube series On Two Wheels, MC Garage and MC Commute. Motorcyclist will also continue to be featured in Bonnier Corp.’s motorcycle consumer events.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 20 multichannel brands extending into all platforms including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Popular events include the Sand Sports Super Show; Field & Stream/Outdoor Life’s Turkey and Deer Expos; the NOOD Regattas; and the many conferences and seminars of Diversity Best Practices. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
Cathy Hebert, [email protected], 212-779-5023