New York, N.Y. — Veteran sales and marketing executive John Driscoll has joined Bonnier Corp. as Vice President of Corporate Sales.
Driscoll brings more than two decades of sales and marketing experience to the position, including 15 years in the publishing industry. Driscoll held a variety of positions during the course of a long tenure at Car and Driver and Road & Track, ultimately serving as SVP, Chief Brand Officer and Publisher.
Most recently, Driscoll was SVP of Partnership Development at Just Marketing International, (JMI), the world’s largest motorsports marketing agency and part of the WPP agency network. While at JMI, Driscoll spearheaded new business development, forging relationships with new clients including Nissan, Vizio, Continental AG, Mazda and Farmers Insurance.
Driscoll will assume a lead role in Corporate Sales across all Bonnier titles, and will be based in the company’s New York office.
“John is a consummate sales leader, and his skills and vision will be a tremendous asset to all Bonnier brands,” said Gregg Hano, Senior Vice President of Corporate Sales. “John is an expert at showing major advertisers the value of reaching an enthusiast audience, and his extensive experience with integrated media will boost our success in expanding our digital footprint.”
“I am thrilled to join Bonnier at this exciting time in the media business. As brands evolve, consumers will continue to fuel their passions with trusted content and information delivered across multiple platforms. The Bonnier brands provide marketers a vital connection with these engaged audiences.”
A New Jersey native, Driscoll is a graduate of LaSalle University. He lives in Carmel, Indiana, with his family but will relocate to the New York area.
Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.