April 30, 2019, New York, NY—Joe Brown has been named VP, Editorial Director, New York, it was announced today by Gregory Gatto, Executive Vice President of Bonnier Media. His appointment is effective immediately.

Brown will oversee editorial operations for Field & Stream, Outdoor Life, and Saveur, in addition to his current role as Editor in Chief of Popular Science. He will replace Anthony Licata, who has left the company.

“Joe has done an outstanding job transforming Popular Science. His passion is contagious, and he has demonstrated true leadership and a keen editorial sense. I’m excited to see how he continues to grow our other New York-based titles,” Gatto said. “We would like to thank Anthony for his successful tenure at Bonnier Corp. and wish him the best of luck on his next adventure.”

Since rejoining Popular Science as Editor in Chief in 2016, Brown has overseen the magazine’s successful transition to quarterly-themed issues and significant audience growth in both print and digital. This appointment comes fresh off Popular Science’s National Magazine Award win for “The Tiny Issue” in the Single-Topic Issue category. Popular Science was also nominated for a General Excellence Award in the Literature, Science, and Politics category for the second year in a row.

“In today’s media landscape, a title’s most important attribute is its authority. Field & Stream, Outdoor Life, and Saveur dominate in that respect,” Brown said. “I can’t wait to start working with these smart and thoughtful teams.”

Brown joined Popular Science from WIRED, where he was Executive Editor. Previously, he was Editor-in-Chief of Gizmodo. Brown began his journalism career at Popular Science in 2002 as an Assistant Editor.


Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 25 multichannel brands extending into all platforms, including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.