Winter Park, Fla. — Islands magazine launched its first original Web series, it was announced today by Shawn Bean, editorial director of Bonnier’s Active Interest Network. Islands‘ new series, “60 Seconds In …,” allows viewers to experience the world’s most exciting, exotic islands in a way that can be quickly consumed by today’s mobile and social-savvy audiences.
The one-minute videos offer a tour of life and activity in destinations around the world: Gaze at the northern lights in Iceland; sail the Grenadines; go jet-boating in New Zealand; and see the majestic waters of Motu Teta, Tahiti.
“Islands is known for stunning imagery and next-level travel journalism,” said Bean. “Video is the perfect extension of that mission. Thanks to the brand’s exponentially growing social and Web audience, we have the chance to reach the same number of eyeballs as a show on network television.”
The videos, which Bean describes as “espresso shots of travel inspiration,” were shot and edited by Islands‘ longtime photographers Jon Whittle and Zach Stovall. “The best part of the process was watching photos of the most magnificent destinations come to life in a video format,” says Whittle, who traveled more than 10,000 miles to shoot Season One.
Islands builds on its video strategy later this year with a second season of “60 Seconds In …” and the debut of “Islands How-To,” which improves viewers’ travel IQ through DIY instruction: Learn how to speak Hawaiian, or open a coconut the Barbadian way.
The first “60 Seconds In …” video debuts today on Islands‘ Facebook page, and a new episode will be shared every day this week. All are viewable online at islands.com/videos/video-channel. For more information on Islands, visit islands.com.
Islands is the brand that’s on the ground: experience-driven travels, amazing photography and a global reach that blends once-in-a-lifetime trips with once-a-year vacations. For more than 30 years, it has tapped into the soul of the island traveler — seeking out the essence of what makes islands so alluring. In its magazine, on its website and across media platforms, Islands takes its readers on adventures they have always dreamed of, and gives them the tools to help them live those dreams.