Winter Park, Fla. — Islands has a brand new look for 2015. The 35-year-old brand has reestablished its position as the No. 1 brand for enthusiast travelers with a print redesign and a newly revamped islands.com. Islands unveiled a redesigned website earlier this week, it was announced today by Laura Walker, Bonnier Corp.’s travel group publisher. The new makeover allows readers to discover the far-flung and the familiar, and showcases destinations, resorts, cruises, and recommendations by the Islands’ staff. The platform utilizes responsive design and is accessible on any device or screen size, creating more in-depth experiences.
“Islands speaks to a concentrated group of international travelers who have an affinity for the Caribbean and beyond,” said Shawn Bean, editorial director of Bonnier’s Active Interest Network Group. “Approximately 110 million Americans have a passport. We speak to the top 1 percent — the most active, experienced, and savvy travelers — in that group. Our audience is that group and deserves the best online experience possible.”
The possibilities for remarkable content displays are endless. Readers can explore enhanced photo galleries, take a virtual trip to a far-away island with the video series “60 Seconds In…”, or get insider information on the travel planning process, and learn where and when to travel based on seasonality, cost and personal experience.
“Islands.com is now fully responsive, loads quickly, is navigation-friendly and has a significantly increased viewing pane,” said Eddy Patricelli, editor-in-chief of Islands. “The community may now see our award-winning photography and rich, interactive story-telling in an uncluttered environment.”
”We are thrilled to introduce to our loyal readers a unique design with a more engaging experience,” said Walker. “Our audience and advertisers deserve the finest display quality and that is what we are giving them, both on a desktop or mobile platform. The new website is truly about what the viewer wants.”
The site automatically resizes the display layout for all content whether it is on a desktop computer or mobile device, and adjusts advertising units based on the gadget the consumer is using. Islands.com visitors are able to glide through photo albums by swiping images with the use of a touch, and advertiser’s messaging is clear and strategically placed throughout the web page.
For more information, visit islands.com.
Islands is the brand that’s on the ground: experience-driven travels, amazing photography and a global reach that blends once-in-a-lifetime trips with once-a-year vacations. For more than 30 years, it has tapped into the soul of the island traveler. Across media platforms, Islands takes its readers on adventures they’ve always dreamed of, and gives them the tools to live those dreams.