Palm Springs, Calif. ― The FLYING Aviation Expo, set to take place at the Palm Springs Convention Center from Oct. 15-17, has signed on two new premier sponsors ― Scheyden Precision Eyewear and Aircraft Spruce.  Scheyden Precision Eyewear, the leader in the aviation world for eyewear, has agreed to terms to be the Presenting Sponsor of the FLYING Aviation Expo for the next three years.  Aircraft Spruce is an American producer of aircraft parts and services, including plans for homebuilt aircraft.


“We are thrilled to be partaking in an event that has such historical relevance in Palm Springs, and the show is anticipated to be a huge success,” said Jeff Herold, president of Scheyden. “This will be one of the premier events in the aviation world and Scheyden, as the leader in aviation eyewear, is the perfect partner. I love the way the city of Palm Springs embraces aviation, letting us taxi aircraft down the city streets to the convention hall!”


Combining pleasure and family fun, this one-of-a-kind fly-in event features aircraft, exhibit booths and conference panels serving pilots, aviation professionals and enthusiasts who want to learn more about flying. Leaders in the aviation industry will host seminars on a variety of issues and Flying’s editorial staff will lead and moderate educational events and panel discussions throughout the day. In addition, the latest products and gear will be unveiled at the event, and the infamous Parade of Planes will return to delight spectators, as planes of all sizes taxi from the airport to the convention center.


“Aircraft Spruce is honored to be a Premier Sponsor of FLYING Aviation Expo, and to have the opportunity to work with Lift Event Management and Flying magazine to make Aviation Expo a successful aviation convention for years to come,” said Jim Irwin, President of Aircraft Spruce & Specialty Co. “The enthusiasm of the general aviation community, paired with a popular venue like Palm Springs will make the Aviation Expo an exciting show for thousands of participants.”


For more information and continued updates about the FLYING Aviation Expo, visit


For more information on sponsorship or exhibitor opportunities, contact: Marco Parrotto, president, Lift Event Management, at 702-589-4811 or email [email protected].


About Scheyden
Scheyden (SHAY-den) creates precision, handcrafted eyewear, watches and luggage for individuals who demand nothing but the best. The Scheyden Precision Eyewear Collection is engineered to aerospace tolerances with the best materials available, and artisinally made in the small community of Fukui, Japan ― renowned for producing some of the finest eyewear in the world.  The True Aviator Steam Gauge Watch is a multi-chronograph precision timepiece with liquid compass, and hails as the world’s first timepiece to feature the ATIS Aide-Memoire bezel. Scheyden’s Flight Crew luggage is built in America with the finest materials available for unparalleled durability and ease of use. So whether you demand precision on Land, Air or Sea, Scheyden understands that failure is not an option. For those who demand quality and precision, Scheyden delivers.


About Aircraft Spruce
Aircraft Spruce & Specialty Co. is an American producer of aircraft parts and services, including plans for homebuilt aircraft. Aircraft Spruce Co. was founded in 1965 by Bob and Flo Irwin as a follow-on to founding Fullerton Air Parts.  The company sold only one product, aircraft grade spruce lumber for aircraft construction and restoration. Aircraft Spruce Co. added more products and adopted the name Aircraft Spruce & Specialty Co., with a goal to offer everything pilots and aircraft builders need. As Aircraft Spruce served more customers and more and more products were added, staff grew from 2 in 1965 to over 150 today.


Aircraft Spruce was housed in Fullerton, California, from 1965 until 1997 in a historic citrus packing house. Aircraft Spruce then moved to a 62,000-square-foot facility in Corona, California.


About Lift Event Management
Lift Event Management (Lift) is a Las Vegas based company, headed by president and CEO Marco Parrotto. Lift Event Management builds events that creatively spotlight corporate sponsor brands and bring exhibitors face-to-face with qualified buyers. Lift delivers compelling speakers and educators from an extensive network of industry professionals to attract enthusiastic, engaged attendees.


The Lift team actively develops and integrates innovative event features that create and engage new markets and stimulate economic activity.  Lift Event Management understands the symbiotic relationship between sponsors, exhibitors and attendees.


About Flying Magazine
Flying — the world’s most widely read aviation magazine — is the premier resource for pilots and aviation enthusiasts who have a passion for flying. Published continuously since 1927, Flying provides aircraft reviews, flying tales, safety counseling and expert opinion all written by and for active, engaged pilots. Flying is focused on personal and business aviation but also gives readers a glimpse into airline cockpits and military and vintage aircraft.