IRVINE, CA, March 20, 2018 — Cycle World magazine, the preeminent motorcycle journal, is proud to unveil a print redesign: a lush, high-quality quarterly focusing intently on the art of the motorcycle and the stories of people who create them, Cycle World’s Editor-in-Chief Mark Hoyer announced today. Design Director Ralph Hermens and Art Director Justin Page led the redesign effort.
The larger-format, perfect-bound quarterly will continue to deliver the epic storytelling Cycle World is known for. The new Cycle World will celebrate the beauty and style of exceptional machines; captivating readers with compelling writing and stunning photography that they will want to display in their homes and return to again and again.
“The fundamental reasons people love motorcycles have never changed,” says Hoyer. “Whether you’re 20 or 50, the core element of what excites our readership will remain in the magazine’s pages. We have always treated motorcycles as the most important thing, and we are thrilled to have more room for exploring the nitty-gritty. We look forward to using our beautiful new platform to tout the glory, creativity, and wonder of the sport.”
Cycle World’s cover will feature a single subject indicating the issue’s central focus, and the sections have been restructured to support its mission honoring the art of the craft. In the front-of-book, readers will find “Elements,” which showcases specific aspects of a motorcycle’s material composition, and “Origins,” highlighting landmark motorcycles that changed the history of the industry. A back-of-book section called “Makers” will feature interviews and profiles sharing the stories of designers, tuners, collectors, custom builders and industry leaders.
Cycle World Issue 1, 2018, is on newsstands now. Issue highlights include:
- The Peninsula of the Absurd Take a crash course in exploring 50 years of the Baja 1000. This is a place where cellphones and credit cards are quaint curiosities, and no one bats an eye if you go gunning through the heart of town on a pair of red-sticker 2017 Honda CRF450RXs (page 60).
- AJS Porcupine Sometimes fast; Always flawed. The AJS Porcupine’s prickly history began with a supercharger and a host of innovations. The Porcupine remains a glorious relic of an era marked by experimentation and possibility, and survives to remind us of our successes and failures (page 74).
- Get Lost Back in 1849, the forgotten soul who gave Death Valley its name escaped that godforsaken desert with fewer men in his party than he started with. In the years since, infernal heat and scare water have killed quite a few more. Travel with Cycle World editors as they test out the 2017 Suzuki V-Strom 650XT on the valley’s beautiful but inhospitable topography (page 84).