Bonnier Motorcycle Group Launches New In-House Marketing Agency QuickShift

Irvine, Calif. — The Bonnier Motorcycle Group has officially launched its new in-house marketing agency, QuickShift, it was announced by Andy Leisner, VP, Group Publisher, Bonnier Motorcycle Group. QuickShift will provide innovative and unique custom marketing programs for power-sports clients. Bonnier Motorcycle Group General Manager, Marketing Services Garrett Kai will lead this new division.   “We have […]

Bonnier Motorcycle Group Taps Kurt Hoy as Content Strategy Director

Irvine, Calif. — Kurt Hoy has been named Content Strategy Director for the Bonnier Motorcycle Group, it was announced today by Andy Leisner, Vice President, Group Publisher of the Bonnier Motorcycle Group. His appointment is effective July 13.   Hoy comes to Bonnier Corp. from the Competitor Group, where he served as Senior Vice President, Audience […]

Motorcycle Group’s Katie Kovaleff Wins Multi-Channel Sales of the Year Award at Global Bonnier Sales Awards

Stockholm, Sweden — Bonnier Corp.’s Katie Kovaleff, Western Advertising Manager for the Motorcycle Group, earned the prestigious honor of Multi-Channel Sales of the Year winner at the global Bonnier Sales Awards 2014. Kovaleff was one of a record 15 finalists selected from a global list of 68 qualifying nominees, and the only representative from Bonnier […]

Bonnier Motorcycle Group and MotoAmerica Launch New MotoAmerica.com Website

Irvine, Calif. — The Bonnier Motorcycle Group, in partnership with the Wayne Rainey-led MotoAmerica AMA/FIM North American Road Racing Championship, is thrilled to announce the launch of a new MotoAmerica.com website. In addition to the latest series news, this enhanced site will feature rider interviews, racing schedules, track maps, competitor bulletins, live timing, videos and […]

Bonnier Corp. Celebrates Summer!

New York, N.Y. — Bonnier Corp. employees in the New York, Winter Park and Irvine offices left work early to kick back and celebrate the season with a Bonnier Summer Party! The summer parties, which were held at local restaurants and parks, included food, drinks, games, prizes and more fun among colleagues. Here are some […]

Saveur Named Bonnier Corp.’s “Brand of the Year”

New York, N.Y. — Saveur has been named Brand of the Year in the inaugural Bonnier Excellence Awards. This new awards program recognizes the company’s best in content, design, sales, program development, customer service and overall excellence. Winners were announced at an awards ceremony gala at the Orlando Museum of Art in Florida last night.

Bonnier Corp. Builds on Dominance in Men’s Market — Acquires Multiple Motorcycle Brands

New York, N.Y. — Bonnier Corp. has expanded its presence as the pre-eminent publisher in the men’s market, acquiring nine motorcycle brands from Source Interlink Media. The purchase builds on Bonnier’s leadership in the men’s market, joining flagship brands Popular Science and Field & Stream.   Under the deal, Bonnier acquires Motorcyclist, Sport Rider, Dirt […]