New York, N.Y. — Bonnier Corp. has appointed Julie Smartz as the new vice president and general manager of brand development. Her primary responsibilities are brand licensing, retail development and strategic partnerships. She joins Bonnier from Source Interlink Media, where she also served as vice president and general manager of brand development.


“Bonnier Corp. brands have fantastic reach and awareness,” said Smartz. “I’m thrilled about the opportunity to work on brand extensions, new partnerships and consumer products for a portfolio of this caliber.”


Smartz will work alongside Bonnier’s Chief Brand Development Officer Sean Holzman, who said, “I’m looking forward to working with Julie. She brings an incredible amount of experience and will be a vital leader as we grow our team.”


At Source Interlink Media, Smartz was responsible for the licensing of products, services, TV, radio and mobile, along with international publishing and content syndication, for popular enthusiast brands including Motor Trend, Hot Rod, Surfer and 70-plus additional brands. Prior to Source Interlink, Smartz headed up retail development for Mattel-branded consumer products. She also served as a retail buyer in Chicago for 12 years and handled national sales for a Los Angeles-based apparel manufacturer.


Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.