New York, N.Y. — Michael Alex has joined Bonnier Corp. as VP of Digital Content Strategy. In this newly created role, Alex will work closely with the centralized digital department heads on creating effective content strategies that can be leveraged at the brand level. In addition, he will work directly with the brand teams to help them sharpen their digital content offerings.
Alex worked for MTV for 15 years, where he spent most of his time in the digital and editorial operations of the network, including serving as VP, Digital of MTV News and Movies and VP of MTV News Online. Under his leadership, MTV.com became the No. 1 source of entertainment news for the highly desirable 15-24 age demographic. He also launched MTV’s Movies website as a profitable content hub.
“An early adopter in the digital world, Michael is known by his former colleagues at MTV as a leader who is always looking for new ideas, new ways of doing things and new technological applications,” said Terry Snow, CEO of Bonnier. “He will help us elevate and strengthen our digital offerings across many platforms.”
Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.