Irvine, Calif. — The Bonnier Motorcycle Group has officially launched its new in-house marketing agency, QuickShift, it was announced by Andy Leisner, VP, Group Publisher, Bonnier Motorcycle Group. QuickShift will provide innovative and unique custom marketing programs for power-sports clients. Bonnier Motorcycle Group General Manager, Marketing Services Garrett Kai will lead this new division.
“We have been executing successful marketing programs for our clients for the past two years; this officially establishes a brand and division to manage this business,” said Leisner. “QuickShift is in a unique and powerful position in the industry. Being based in the largest motorcycle media group in the world, it has the ability to create strong custom content, video and marketing solutions, while having access to Bonnier’s 8.3 million motorcycle, UTV and ATV enthusiasts.”
QuickShift is a division of the Bonnier Motorcycle Group that will work in conjunction with its sales staff to provide custom marketing solutions and agency services for power-sports clients. These custom marketing programs will include video, PR, social media, custom content, advertising, events and outreach. In addition to the group’s 8.3 million enthusiast audience, QuickShift also has access to non- or near-enthusiasts via partnerships with MSN, AOL, Yahoo, Daily Motion, and other video and content channels.
“I’m thrilled to have this opportunity to lead an exciting new division like QuickShift,” said Kai. “We have so many creative new ideas, and with the influx of new marketing channels, I can’t wait to start working with our clients on these new programs.”
QuickShift is a division of the Bonnier Motorcycle Group, based in Irvine, California.
About Bonnier Motorcycle Group
Bonnier Motorcycle Group is the world’s largest motorcycle-media family, featuring the most complete, authentic and in-depth coverage for all facets of the motorcycle marketplace. Bonnier Motorcycle Group consists of 11 premium brands, including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, Sport Rider, Baggers, Motorcycle Cruiser, Street Chopper, ATV Rider, Super Streetbike and UTV Driver.