Winter Park, Fla. — Bonnier Corporation, one of the largest special-interest publishing groups in the United States, is extending the reach of its venerable multichannel fishing brands with the launch of its new SLT digital video platform, presented by YETI.
SLT, found at Saltwater.tv, is the first and only streaming service fully dedicated to those with a passion for saltwater fishing, boasting an unparalleled collection of on-demand short films, television episodes, webisodes and long-form video content.
Designed as the go-to video source for saltwater fishing enthusiasts, SLT aggregates inshore and offshore content from producers, companies, and fishing personalities, including presenting sponsor YETI’s recently released “My Old Man” short films. With more than 150 videos available at launch, the platform provides an extensive, well-rounded library of entertaining content.
At the core of SLT is 15 years of “Sport Fishing Television” — Bonnier Corp.’s popular saltwater fishing show, airing on Destination America, Pursuit Channel, and Fox Sports Sun — as well as the purposefully and strategically cultivated audience base from some of the company’s iconic American fishing and marine magazines: Marlin, Sport Fishing, Salt Water Sportsman, and Boating.
“We’re providing an authentic, on-demand video experience unlike anything else in the market,” said Matt Hickman, vice president of brand strategies, Bonnier Corp. “At the same time, we’re creating a premium opportunity for marketers that puts them directly in front of our high-value enthusiast audiences.”
SLT is currently available on desktop and mobile browser. In addition to “Sport Fishing Television” and YETI Films, other programming includes “Flip Pallot’s Fishing the Keys,” “George Poveromo’s World of Saltwater Fishing,” “Silver Kings,” Rick Murphy’s “Sportman’s Adventures,” and conservation documentaries by Guy Harvey and OCEARCH.
For more information, visit Saltwater.tv.
SLT, found at Saltwater.tv, is the first and only streaming service fully dedicated to those with a passion for saltwater fishing. Created by Bonnier Corporation and presented by YETI, SLT includes on-demand television shows, short films and video clips related to both inshore and offshore saltwater fishing. SLT is optimized for enthusiasts and accessible via desktop and smartphone anywhere, anytime.
SLT Content Partners
In addition to Bonnier and YETI Films, other content partners include Flip Pallot, George Poveromo, Guy Harvey, Rick Murphy, Nicky Runnels, Costa Del Mar, Smith, OCEARCH, Howler Brothers, C1 Films, Stellwagen Media, and Off the Grid Studios.
About Bonnier Corporation
Bonnier Corporation is one of the largest special-interest publishing groups in the United States, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.