NEW YORK, NY, May 1, 2019—Bonnier Corporation, publisher of SAVEUR magazine, is launching a new line of SAVEUR Selects cookware and bakeware, it was announced today by Elise Contarsy, Senior Vice President, Bonnier Consumer Products. The line will be manufactured and distributed by Winnington Metal & Plastic Manufacturing Co Ltd, based in Hong Kong.
“We are thrilled to announce our partnership with Winnington,” Contarsy said. “Its products are high quality with an innovative design, which is what food enthusiasts will expect from a SAVEUR-branded product. SAVEUR is a trusted source in the culinary community, and we are looking forward to growing the brand footprint.”
“Our retail partners appreciate our high quality and custom design,” said Shirley Liu, Global Sales and Marketing Director, Winnington Metal & Plastic. “We look forward to working with Bonnier Corp. on developing SAVEUR Selects products and bringing them to market.”
The SAVEUR Selects cookware and bakeware products will be distributed in the U.S. and Canada, and are scheduled to debut in early 2020. Additionally, Bonnier Consumer Products will be exhibiting at the Licensing Expo in June, at Booth E114.
ABOUT BONNIER CORP.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 20 multichannel brands extending into all platforms, including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, SAVEUR, Outdoor Life, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, and Working Mother. Popular events include the Sand Sports Super Show, Field & Stream/Outdoor Life’s Turkey and Deer Expos, the NOOD Regattas, and the many conferences and seminars of Diversity Best Practices. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
ABOUT WINNINGTON METAL & PLASTIC MANUFACTURING CO LTD
Winnington Metal & Plastic Manufacturing Co Ltd has emerged as one of China’s leading custom manufacturers and suppliers of cookware and houseware products. Founded in 1975 in Hong Kong, Winnington began operations with the production of stainless-steel products for the consumer market. As demand for its products increased, the company moved from its original plant to a larger facility in mainland China in the early 1980s, and to an even larger location in the early 2000s. Winnington’s success was further augmented by its made-to-availability business model, which helped speed up production and delivery of its products. Winnington products are available globally and at all levels of retail distribution.
Stefanie McNamara, 212.779.5119, email@example.com