New York, N.Y. ─ Bonnier Corp. has hired Semande Agosa as its new Director, Programmatic, it was announced by Sean Holzman, Chief Digital Revenue Officer for Bonnier. In this role, Semande will develop campaign and optimization strategies to grow Bonnier’s programmatic display business across all groups, while also maximizing its existing relationships. In addition, he will train internal sales and marketing teams on programmatic tools, best practices and opportunities. Semande comes to Bonnier from PubMatic, where he served as Senior Strategic Account Manager.

“Semande brings to Bonnier extensive experience in digital advertising,” Holzman said. “He has worked across different categories and mediums, and we look forward to him joining our team and expanding our business.”

While at PubMatic, Semande managed and helped build the programmatic business for NBCU, Bloomberg, AccuWeather, Gannett and Bonnier. Prior to PubMatic, Semande worked at AOL and CBS Interactive.