New York, N.Y. — The marketing team for Bonnier Corp.’s Active Interest Network has been named the 2015 Marketing Team of the Year by MIN. The announcement was made today at the trade publication’s Integrated Marketing Awards ceremony in New York City. The Active Interest Network was up against teams from The Atlantic, People En Español and Sports Illustrated. MIN’s Integrated Marketing Awards honor the teams and individuals behind some of the industry’s most innovative campaigns.
Matt Hickman, Vice President, Brand Strategies for the Active Interest Network said, “MIN’s Integrated Marketing Awards is a platform that recognizes today’s achievements and the future of customer engagement — innovative audience solutions. We look forward to continuing the customer-focused approach in program development that drives tangible ROI for our marketing partners.”
The Active Interest Network includes Bonnier Corp.’s enthusiast brands Boating, Flying, Wakeboarding, WaterSki, Yachting, Destination Weddings & Honeymoons, Islands, Scuba Diving, Sport Diver, Marlin, Salt Water Sportsman, Sport Fishing, Cruising World and Sailing World.