Irvine, Calif. — Bonnier Corp. has promoted Garrett Kai to Vice President, General Manager of Agency Services, it was announced today by CEO Eric Zinczenko. Kai has lead the Bonnier Motorcycle Group’s in-house marketing agency, QuickShift, since 2015. In his new role, Kai will help Bonnier expand its agency-services offerings across the company. His appointment is effective immediately.
“Garrett started QuickShift from the ground up and has grown it into a million-dollar-plus branded business,” said Zinczenko. “We expect Garrett to use his expertise to grow Bonnier Corp.’s agency-services business companywide.”
“I’m thrilled and extremely grateful for this new opportunity,” said Kai. “We have learned so much over the past several years with QuickShift. I am excited to see how we can use those lessons, and apply the most successful programs and concepts to build Bonnier Corp.’s agency-services business.”
QuickShift Marketing was launched in October 2015. The business continues to grow in clients, new projects and revenue as interest in the services it provides the motorcycle industry also increases.
As part of his promotion, Kai will retain his duties at QuickShift, as he works with the heads of Bonnier Corp.’s various groups to develop their agency-services operations.