Santa Barbara, Calif. — Fin & Field, a brand-new online marketplace for booking hunting and fishing trips, announced today a strategic partnership with Field & Stream, Outdoor Life, Salt Water Sportsman and Sport Fishing magazines, four of Bonnier Corp.’s premiere outdoor titles. The partnership provides Fin & Field’s more than 25,000 operators (which include charter boats, guides, outfitters, lodges, marinas, brands and other outdoor services) exposure to the country’s largest audience of outdoor enthusiasts. Finding the right guide is often the biggest challenge for sportsmen looking to plan hunting and fishing trips. Fin & Field’s easy-to-use online service helps take the guesswork out by providing sportsmen access to full-featured business profiles, reviews and the ability to book trips directly with the operator on finandfield.com or over the phone.
In addition to the consumer-facing website, Fin & Field has also released a business platform for operators. “Many operators today are still using outdated paper calendars, answering machines and static websites,” said Co-Founder and Fin & Field’s Chief Operating Officer Rob Duva. “Smart ones are providing a better experience for their clients by adopting integrated software like ours that helps them more efficiently run, market and grow their business.”
Through the partnership, Field & Stream, Outdoor Life, Salt Water Sportsman and Sport Fishing magazines will feature Fin & Field operators across their digital and print channels, as well as through Bonnier’s popular series of outdoor events and tournaments.
“Our exceptionally engaged and passionate audience has looked to our brands for guidance experiencing the outdoors for more than a century. Fin & Field offers just what our readers are looking for today: access to great hunting and fishing adventures across the country,” said Bonnier Corp.’s Chief Marketing Officer Elizabeth Murphy. “Fin & Field’s unique booking platform brings time-honored practices into the modern age, providing instant access from any device to this rich community of outdoor service providers.”
“Sportsmen have trusted Bonnier’s storied publications for generations. We are excited to introduce Fin & Field to their community”, said Rob Murphy, Co-Founder and Chief Executive Officer of Fin & Field. “Our ‘Sportsmen First’ mentality guides us as we seek to make outdoor adventures more accessible to sportsman of all skill levels and the process of running outdoor businesses easier to manage for the operators whose passion for being in the field or on the water is what motivated them to start their business.”
About Bonnier Corp.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
About Fin & Field
Fin & Field is changing the way sportsmen find, compare, book, and share their outdoor fishing and hunting adventures. It has consolidated the hunting and fishing industry into a powerful marketplace that connects sportsmen and operators (charter boats, fishing guides, hunting guides, lodges, marinas, outfitters, outdoor brands and more). It’s using technology to drive more meaningful, fun and efficient communication that’s making it easier for sportsmen to get the information they need to do what they love.
To book your next adventure on Fin & Field, or to become a Fin & Field operator, visit finandfield.com.