New York, N.Y. — Bonnier Corp., one of the largest special-interest publishing groups in America, today launched Range365, an online magazine serving new shooters, the fastest-growing consumer group in the outdoor marketplace. Range365, which will be published exclusively online, is the latest title from the Bonnier Men’s Group, which includes the world’s two leading outdoor titles: Field & Stream and Outdoor Life.
“As outdoor activities like shooting and fishing gain popularity, we noticed that the industry lacked a practical, approachable resource for new users, and for enthusiasts looking to branch out into new shooting sports,” said Gregory Gatto, Group Publisher, Bonnier Men’s Group. “With Range365, we are thrilled to fill that gap and deliver trustworthy, dependable content, while ensuring everyone who visits feels welcomed and included.”
The title’s exclusive sponsor for its first year is Vista Outdoor™ Inc., a leading provider of innovative outdoor products, including brands such as BLACKHAWK!®, Bushnell®, Federal Premium®, Gold® Tip, Savage® Arms, and Primos® Hunting.
“Vista Outdoor was the ideal company for us to partner with to deliver wide-ranging, useful content,” said Anthony Licata, Editorial Director, Bonnier Men’s Group. “Range365 will cover every aspect of shooting, whether you’re someone who’s just learning the sport or an experienced enthusiast.”
“Vista Outdoor is a world leader in outdoor sports and recreation products with a portfolio of more than 30 highly recognized brands,” said Vista Outdoor Chairman and CEO Mark DeYoung. “We are proud to partner with Range365 to share our passion and expertise with enthusiasts ranging from the new shooter to the experienced sportsman.”
Range365 incorporates the editorial excellence and dependability of Field & Stream and Outdoor Life magazines, while imparting crucial knowledge and tips to readers who are new to the outdoors. Verticals including a wide range of relevant topics will be updated daily, including Range Life, Gear Up, Reviews, Videos and more.
For more information, please visit Range365.com.
About Bonnier Corp.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
About Vista Outdoor Inc.
Vista Outdoor Inc. is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has more than 30 well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor accessories categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information, visit vistaoutdoor.com or follow on Twitter @VistaOutdoorInc and Facebook at facebook.com/vistaoutdoor.